Anyone that reads Wojdylo Finance more than twice a week is going to get sick and tired of me talking about relationships being the most important part of social media. Well, I am at it again. It seems every single day someone is speculating about a new Google algorithm update that is going to affect “x” number of websites. If you used word of mouth and relationship marketing you have absolutely nothing to worry about as Google will reward you for getting natural social shares and link backs. This is one of the most important aspects of SEO in 2013 and beyond.
Word of Mouth and Relationship Marketing
Word of mouth marketing is one of the most powerful business tools in the world. We will use a webmaster as an example. If you provide amazing content that helps individuals solve problems they will thank you tenfold. They may not give you any business directly but they will likely share an article or piece of content via social media. Whether that is LinkedIn, Facebook, Google+ or Twitter doesn’t matter. It is more eyeballs that will see you displaying an area of expertise.
If you continue to provide that individual with amazing resources or services they may pick up the phone and call a friend. In this conversation there is a good chance they will mention how “x” website has been so helpful. The friend checks out the website and is immediately impressed. That person decides to tell their group of small business owners at the weekly town meeting. It goes on from there. You get the picture.
If you are unwilling to start that first relationship this type of marketing is impossible. When I started on Google+ my goal was to respond to every person that mentioned my name. Even if it was a simple +1 I wanted to let that person know that I read their comment and I appreciate the interaction. Even with over 11,000 and 500 notifications I still do that to this day. Here is why:
The John Locke Marketing Model
I am a huge fan of John Locke. Not the philosopher. The author of the Donovan Creed series. I am such a fan that I have introduced over 10 people to the series. In fact, go download Wish List right now and start reading. OK, my word of mouth marketing is done. Back to where I was. John Locke came out with an eBook “How I Sold 1 Million eBooks in 5 Months”. As soon as this eBook became available I made the purchase.
At he beginning of his “how to” it was explained that he was selling about 100 books a month on Amazon when he first started. He knew he was a good writer but he needed to change his marketing campaign. He used social media to reach out to his audience. Not only did he reach out but he made certain to respond to every single individual. He does this still today even though he sells millions of eBooks.
If you are willing to build relationships one person at a time you will have a better marketing campaign than you could ever pay for. Realize this to be the case before trying to get 10,000 followers on Twitter or Google+. This is especially true when it comes to Facebook “Likes”. Build friendships one at a time and these individuals will naturally tell their friends about your amazing products or services.
SEO has changed drastically over the last three years. Penguin and Panda opened the eyes of many. If you incorporate word of mouth and relationship marketing into your SEO you will find that not only is your optimization better but you will get more out of life. I have lived it for the past 14 months and I have never been happier. I just wish I had done more relationship marketing in my early Internet career. Get out there and build one relationship at a time.