Let me preface this by saying Google Analytics is an amazing tool. If you own a website or blog there is no better resource to track your progress and data. That said, it can be detrimental to your website and your health. Unfortunately, some people are a little ADD, we won’t name names, and there are just too many pieces of data to grind within Google Analytics. There are probably 10,000 different data sets that can be looked at from time on site, bounce rate, keywords and social traffic. All of this can make your head spin.
Google Analytics Is Amazing But…
One of the first thing I did as a website owner was to sign up for Google Analytics. In fact, I was willing to sign up for any Google product that helped me better understand how to generate traffic to a website or blog. When I first started using Google Analytics in 2008 it was not nearly as complex as it is now. There are so many unique features that have been introduced in just the last few years. In fact, there have been so many additions that I have not been able to keep up.
I feel as if it is important to track website traffic data but you simply should not do it on a daily basis. Time and again we hear website owners talk about ranking in the top spot for a keyword phrase one day only to find they are complete gone the next. We give it about 48 hours and they pop up again. If you are grinding analytics it would simply drive you crazy. I will give you an example.
Ranking for long tail unique keywords is not all that difficult if you write quality content and you have some type of link portfolio. Building that link portfolio is an article for another time. Unfortunately, it is very hard to rank for short tail keywords. I consider short tail anything less than three words. Here is an example. “Miami Heat basketball” is short tail while “Miami Heat basketball score on April 10th” is long tail. It is much easier to rank for the long tail simply because there are not as many websites that have written on this subject matter.
I have seen my websites rank for short tail keywords on a Monday. These keywords generated over 100 page views for a specific article. I was ready to buy my yacht and soak up the sun while retiring. I woke up the next day only to find that keyword wasn’t even on the first five pages of Google search. I stopped looking after the first five pages as I recognize no one will go that deep to find information about this particular subject. At the time, I was heartbroken. What did i do? I went into Google Analytics and tried to figure out how and why I was no longer ranking.
I even went so far as to look at hourly traffic based on pageviews. Yes, this is not healthy for anyone. That said, it proves my point that Google Analytics is amazing, but. The but is very important. If you can simply look at your website data and not worry about ranking for a specific keyword I would strongly encourage you to check analytics all you’d like. If you use incognito search to grind and figure out when and why you are ranking for some keywords do not look at analytics every single day.
Create Amazing Content and Everything Will Fix Itself
Building relationships with some of the most knowledgable website owners on the Internet makes Google+ an amazing place. I have connections that have 10,000 view websites a day and I have connections that rank for the most competitive keywords on the Internet. While discussing ranking for keywords I am often left with the same response, “create amazing content.” There is no way you will ever be able to figure out the Google algorithm. It changes hourly!
If you sit and grind over Google Analytics or certain keywords you are taking away from the time you could be creating amazing content. If website traffic is not increasing I would suggest reaching out to some of those on Google+ and asking how to create amazing content. Remember that amazing content does not have to be written. There are other ways to get traffic through YouTube videos or pictures. Open your mind, use some creativity and stop looking at Google Analytics daily. Yes, I need to take my own advice.
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