In my Internet Marketing and SEO infancy I wanted results quickly. Immediately after publishing a new blog post I would go to Google search and type in site:www.mysite.com and wait for Google to crawl and index my website. Sometimes I would see websites that got crawled in a matter of seconds and others would take hours. Being so new to the search world I had no answers. I went out and searched for answers but who could I really trust? I wanted the answer at that moment. It took me some time but I slowly started to realize that SEO takes patience with a sense of urgency.
Patience is an SEO Virtue
If you expect immediate search results on any website you are setting yourself up for failure. I have been quite active with this website and it took me just over three months to get a consistent 1000 visitors a day. I will admit that my uptick in content generation has helped tremendously but we will get to that more in the sense of urgency section. Rather than assuming you will create a website and get traffic starting day one recognize that it takes time. Most importantly, it takes building relationships with the right people.
Anyone who has strong relationships in their life knows that time and seasons matter. There is a different season for every stage of life and those who have been through multiple seasons of our lives mean more to us. There is a much better chance that my best friend Issac Lewis, who went to middle school, high school and college with me, will drive over and help me move my apartment than Chase La Rue who I met in October of last year. If you don’t understand this you might want to pick up a book on relationships.
Building online relationships is exactly the same. If you have a technology blog you cannot expect to get link backs from Boy Genius Report or Gizmodo in the first week. After you generate hundreds of useful articles you will likely prove that your expertise deserves a linkback. Do not get discouraged early, remain patient and create a ton of amazing content. So, this is where the sense of urgency comes in.
A Sense of Urgency is 100% Necessary with SEO
I will be the first to admit that I did not produce enough content in the early days of this website. In the last few weeks I have definitely picked up the pace. After a little bit of a kick in the fanny by some of my friends I recognized that getting natural linkbacks means you need to produce content that deserves a linkback. If you are only producing one article a week what is the likelihood you are going to be found to receive that referral?
Look at it this way. Most people hop on and off social media throughout the day. They are not going to see every single thing you do. This means there is no possible way to produce too much content. If you are producing only one piece of content a day you could be limiting yourself when it comes to the eyeballs that see your articles. I know many people are busy and they do not have time to pump out multiple articles a day.
If you truly want a successful website that sees significant growth in traffic you will need to produce a lot of content. Here is a numbers game I like to play. Let us say that I write one article a day. It is going to take me just over three months to reach 100 articles that are indexed in Google search. Ok, now lets up the ante and say I write five articles a day. Now it is only going to take me 20 days to have 100 articles indexed in search.
Not only will I have more content indexed in search but I will be submitting content throughout the day that could be seen by influencers who share my stuff. I am seeing this first hand right now. Even if a blog post only gets 15 or 20 Google +1s it is still getting retweeted and shared out for the world to see. This is why a sense of urgency is very important.
Create a Strategy Today
Unfortunately, many websites have no strategy when it comes to content creation. They are patient alright but there is no sense of urgency. If you want 50 posts indexed in Google create a deadline. If you write two posts a week It will take you half a year to get this done. If you write two posts a day you can get this done in about a month. Get motivated and create amazing content that people want to read!