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There are countless articles related to how a piece of content goes viral on social media. It is almost always the case that viral content starts quickly. Very few viral posts, videos or pictures start slow with little interaction over the first few hours. The Reddit algorithm is built with timeliness as a major component. The more upvotes in the first 15 minutes the more likely that post will reach the front page of a specific subreddit. For those unfamiliar, just know that quick interaction pushes a post to the brink of virality. Once it cross that point it can get thousands of shares and hundreds of thousands of pageviews. Exposure was often determine by the time of the post. That is not necessarily true with the new Google +1.
Why Timeliness is Not As Important on Google+
Prior to the new Google +1 recommendation feature timeliness was of the upmost importance on Google Plus. The level of engagement over the first few hours of a post would often determine the readership of said post. When looking at hundreds of Google Ripples it is quite noticeable that an influencer sharing a Google Plus post within the first few hours of being published increased the likelihood of virality. There are many factors that can be discussed at another time. All you need to know is that after those first few hours posts would hit a tipping point and start to slow down in terms of readership.
The new Google +1 has changed that. Over the course of the last five days I have noticed many old posts resurfacing. There is a reason. The +1 recommendation means anytime someone notices a valuable post and gives it a +1 recommendation it could be shared in front of their audience. This is huge! Instead of hoping an influencer sees it within the first few hours it is now truly beneficial for anyone to see it at any time. If a Google Plus user that has 4000 followers sees an old post of mine from three days ago and hits the +1 they have resurfaced that content for their 4000 followers to see.
It is very important to understand that not all 4000 followers are going to see this post. In fact, the number is probably less than 2% but it still allows that content to be seen. The most amazing part of the new Google +1 is the fact that it is algorithm based. I am not going to see a +1 from someone I follow that is related to Maine kite meetups. I don’t live in Maine and I have no interest in kites or kite meetups. Someone with those interests would be more likely to see that +1 recommendation. Google is pretty good with that who algorithm thing. You might have used it. It is called Google search.
What the New Google +1 Means For You
Last week I published a an article explaining why a Google +1 from an influencer is so valuable after this update. After hours of research and discovery I have found that a +1 from anyone can increase exposure. Even if a user is brand new to Google Plus and only has 40 followers there is still potential for new users to find content. The spider web effect is enormous. Today I noticed that a Google Plus post received close to 8500 +1s in less than 16 hours. This was something that was almost unheard of prior to the new +1 recommendation.
My advice is to create amazing content. Nothing has changed when it comes to great content. They may receive more +1s and garner five times as many shares but it always takes great content. When I first started my Internet adventure I Google searched “how to hit the front page of Reddit”. The first five results were very similar. They took searchers to a page that echoed the same sentiment – write good shit. If you can come up with amazing content you are going to be found. Keep plugging away. Google rewards those that work hard and produce the best quality. The new Google +1 will reward these individuals even more.