Everyone seems to have the answers, especially when it comes to the Internet. Gurus and experts claim to help your business rank #1 for every keyword you desire. Some will even state that they can get 50,000 Facebook fans or 15,000 Twitter followers for your small business. Let me be the first to say that every situation is unique. Before taking any advice understand that you should do what works for your website or business. I recently wrote an article that perspective is very important when offering any advice. No one knows it all. Some may know more about a certain niche and their advice is much more valuable than the “be all, end all” get rich quick scheme.
Different Websites Have Different Goals
Last night I asked my Google+ following what would be a sufficient amount of traffic for their website. Some were happy with a few hundred visitors while others wanted 15,000 or more. I would guess that a tech website writing on popular smartphones is probably going to desire a little more traffic than a lawn care company in Waynesville, North Carolina. Create a realistic goal and do your best to reach that goal. There is no point in trying to be everything to everyone. If you do this your business model is already broken.
When it comes to web traffic remember that the number is not the only thing that matters. If you are selling insurance you may need only one visitor a day. If you are selling T-Shirts you may need 200 visitors a day. If you are selling tokens on Facebook games you may need 10,000 visitors a day. Fortunately, there are resources available that can help you figure out what works for your website or your business.
It may very well be the case that you simply want to use a website to generate some side income. If you are looking to make an extra $200 a month for the car payment you likely don’t need to spend six hours a day on social media building relationships. You also don’t need to write 10 daily blog posts about your niche. Do what works for you!
Everyone is An Expert with Advice
I will admit that I am on social media a little too much, but there is one thing that irks me consistently. Everyone has the answers and wants to give advice. I was very reluctant to offer any SEO or Social Media services for well over a year. I am not an expert. I will never claim to be an expert. I know a lot about social media and SEO but my desire is not to generate a full time income from consulting. I have other goals in mind. Several of my friends have paid me for my area of expertise and they pushed me to put up a page to help others. As you probably know from all of my content, I will never tell you that one thing works over another. Just know that everything is fluid and you need to do what works for your business or website.
If someone claims to be an expert is it very easy to feel them out. If they tell you that you must create a Facebook page or must create a Google+ business page you might want to run away. There is no set in stone method for everyone. The way I generate traffic to my website will likely not work for someone in a different niche. In fact, I would strongly discourage some people from creating as much content as I do. If content creation is not in your blood you shouldn’t push it. You will hurt your website or business more than you will help it.
You do you. I know this is a cliche but it is so true in the Internet and business world. Find what works for you and polish that skill. There are a million ways to peel an onion. Wait. Something like that. Anyway, recognize that all the some of these called experts are trying to prove something that may or may not be true. As JC Kendall likes to say, “if you say you are an expert, it ain’t true.”