Home automation for your…Thanksgiving turkey?

An Automated Thanksgiving Meal. It's that time of the year again… | by Josh  | MediumIn honor of this week’s Thanksgiving holiday, I thought it would be appropriate to take a look at how you can make life easier during the holiday cooking process. If you’ve ever taken on the task of having to prepare a large holiday meal for your family, you know that anything to lower your stress level and streamline the cooking is a welcome relief!

 

So…why not incorporate a little home automation for your turkey! Yep, you heard right. You can even automate your turkey or meat basting process with this cool little gadget called “The Geyser”.  Instead of having to constantly check on your turkey and manually baste it, you simply attach the geyser contraption and it will baste automagically for you, every few minutes.

Here’s a great video that demonstrates how it works. I haven’t used one of these myself so I can’t personally vouch for it, but it looks like a great product and I just might have to invest in one for next year!…

A Brief History of Social Media [A Personal Perspective]

Here are some fun facts that might shock you. Over eight years ago you had never seen a video on YouTube. Seven years ago you had never composed a Tweet. Just three years ago you had never rendered a picture on Instagram and eight months ago you had never heard of SnapChat. This is all very hard to believe. In April 2013 there are ways to connect to people all over the world in a matter of seconds. Growing up during the 1990s I saw how this all began as the Internet became available to the public at large. Here is a brief history from my perspective.

Growing Up in the 1990s

I can clearly remember my first computer. It was an IBM (cr)Aptiva and I was 15 when I got it. Like any 15 year old boy I was excited to hop on the Internet and see what was out there; especially girls! This was a time when you paid $30 for 20 hours of internet dial up service. Ahh, the memories. One of the first things I did when I connected to “Grove Net” was to search for people. Finding people has always been at the core of the Internet. Some of the programs I downloaded were ICQ and AOL Instant Messenger. These programs were a staple through the rest of my high school career.

As I approached graduation day I knew that I would be going away to college in Raleigh, NC at North Carolina State University. My two best friends were going with me but I knew no one else who would be on campus that August. I scoured AOL Instant Messenger and ICQ but it was so very hard to find anyone who was of a similar interest. In fact, it was truly impossible. Trust me, I tried as hard as anyone to find people who would be attending NC State.

It was no longer the 1990s but the idea of social media and being social on the Internet was still very new. At this time it was considered taboo for anyone to date someone they “met online”. All of my college buddies had AOL Instant Messenger and it was the easiest way to relay messages quickly. At the time there was no where to create an online profile and post pictures. Google was just starting to get popular and GMail didn’t even exist. There were websites like Campus Flirts and others that attempted to bring college students together. Literally. The one at NC State was The Wolf Web.

As my college career was reaching its peak this website called The Facebook came out. The second I saw The Facebook I knew it was going to be huge. I have said it a million times. Anyone who was on a college campus from 1997 to 2003 knew there was a place for coeds to meet online. If you had the coding ability and the resources this was going to be enormous. Mark Zuckerburg did and the rest is history.

Was The Facebook the Beginning of Social Media?

Looking back on the early beginnings of social media it was obvious that The Facebook was nothing new. Sports fans went on message boards and forums like Rivals and Scout. TV fans were talking about Survivor and Friends on message boards on the websites of the respective channels. People are naturally social. We want to talk about the things we enjoy. The Facebook made it exclusive for college students to converse and meet with others on a college campus.

If you have followed me at all in the past five years you know that I have a firm belief that most social products start on a college campus. For those that may not be aware, that little search engine Google was created on a college campus. The Facebook was created on a college campus. Most startups are sparked from something at the collegiate level. I feel so strongly about this that I moved to Chapel Hill, North Carolina to be in the middle of this “social” adventure that is going on.

In February of 2005 YouTube was created and I personally feel as if this was the tipping point for social media. It wasn’t Facebook, it wasn’t Twitter and it definitely wasn’t Instagram. It was the ability for individuals to create and share videos of themselves for free. This allowed everyone to be a celebrity. Let us be honest, for the most part, social media is about being a celebrity in your own eyes. There is nothing bigger than being on TV or in a video, right?

Social Media 

It is almost hard to believe that many people have over 10 social media profiles. Here are some of the more common profiles:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Snapchat
  • Google+
  • GoodReads

It was almost unimaginable to think that you could keep up with this many profiles in the 1990s. It was all I could do to check my email! As we continue to move forward I feel as if there is a space for many niche social media websites and networks. With smartphone apps getting better every single day it stands to reason that any niche with over 1000 people interested should and will create a social media network. This has already started in some areas such as sports. You can find message boards and forums for any major university in the nation. Instead of posting to Twitter or Facebook fans would rather post to their favorite teams message board because they know the message will be well received.

I look for this to happen in almost every subject matter whether it be religion, politics, technology, business, investing or food. Birds of a feather flock together and we will see that more and more moving forward. Embrace it, find your tribe and enjoy social media for what it is. Do not let it consume your life.

 …

Are Facebook Autoplay Pop Out Video Ads Coming in June?

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Well, it looks like truly desperate times call for MySpace type desperate measures. Over the last few months there have been plenty of rumors about Facebook video ads. Some have predicted pop out ads. A few predicted autoplay. Others said full screen. Well, how about the trifecta? Adage recently updated their research with this bomb, “it’s widely assumed that they’ll be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens on the desktop version of Facebook.” You might want to read that once again. Full Screen. Autoplay. Pop out.

Does Facebook Really Think This Will Work?

There is plenty of money in video ads. That has been proven time and again with Super Bowl advertisements reaching upwards of $5 million for 30 seconds. TV commercials have been a part of the American culture since well before my days on this planet. It has been accepted that every seven or eight minutes TV viewers are going to have to endure two to three minutes of advertisements. This has never been the case with Facebook or online content consumption.

Thanks to theleek.com for this image.

There has been backlash with YouTube playing five to 30 second ads at the beginning of YouTube videos. These are not pop out nor full screen. The user also has the opportunity to skip the ad if they so desire. That said, Google is a company that always has the end user in mind. We cannot say the same about Facebook and this proves it even more. Lets think about this scenario for a few moments. Here is a real world situation.

I log on to Facebook to check out the latest news in social media and finance. I am sitting in a Caribou Coffee beside the UNC campus in Chapel Hill. Students are diligently studying and there are some business professionals catching up on work. As I open my Facebook page I hop over to another tab to read the latest updates to the Twitter music service. While jumping between tabs my computer starts blaring, “Hey, are you interested in investing your hard earned cash in a high yield CD?” Everyone in Caribou looks over at me. I immediately hit mute on my laptop. I look at all my tabs and notice non of them are playing a video. I minimize all of my tabs and low and behold there is a full screen Facebook ad for Wells Fargo. I shake my head and think about those wonderful MySpace days.

One of the biggest downfalls of MySpace was the random songs and ads that you simply could not stop. I know Facebook is just “shopping” these types of products but if Adage is reporting on it there has to be some legs to the story. In fact, Adage reported back in December of 2012 that Facebook video ads are imminent. How they will implement them remains to be seen.

Facebook Autoplay Pop Out Video Ads Will Affect Users

I have heard time and again that users are not going to leave Facebook unless Facebook does something to force them to leave. I highly doubt most people will drop Facebook because of the full screen video ads. What I do think will happen is users will start to use the social network less. We are already seeing this. Businesses are running away because of EdgeRank and the younger generation is dealing with Facebook fatigue. One of the largest growing demographics on Google Plus happens to be 18 and younger. There is a reason for this.

I find it interesting that Facebook is focusing their video ads on these groups, “women over 30; women under 30; men over 30; and men over 30.” Umm, isn’t that every human being on the planet? I am not a mathematician but…oh, nevermind. Facebook is trying way to hard to pinch pennies out of every single user. This morning Mike Allton wrote a great piece of the Facebook Admin panel change. This quote hits the nail on the head:

“The problem is that Facebook’s revenue model is not working. Too many businesses are investing in Facebook promotions and advertising and seeing little to no return on their investment. But instead of offering more innovative ways to reach fans and create revenue, Facebook is pushing even harder on their failed techniques and methodology.”

It is blatantly obvious that the Facebook revenue model is broken. Well, it is not broken, it was never there. For over a year I have been saying this. Anyone who has made a penny online knows that social media is not the place to generate revenue through ad clicks. As we get closer to June 2013 it should be quite amusing to see how Facebook is going to swing this to their users. Well, in all reality, they probably won’t even tell them.

Desperate Times Call for Desperate Measures

If Facebook is such a successful business why do they continue to try to create new products. In the last four months alone we have see:

  • Facebook Poke – this was a complete rip off of SnapChat and it has been an utter failure
  • Facebook Profile Changes – I think we all know they simply ripped off Google Plus in hopes of putting up bigger ads in a “news feed.”
  • Facebook Graph Search – The search engine that wasn’t really a search engine.
  • Facebook Home – The Android Launcher which currently has the following user reviews:

I think we can all agree that Facebook is spiraling out of control. On May 14th, 2012 I made this statement, “I personally think this thing is doomed to fail as the IPO is coming when growth has not only slowed but turned negative. Anyone who has invested in tech or growth stocks knows that this is a recipe for disaster.” The truth hurts Zuckerburg, good luck with those pop out, full screen, autoplay video ads.…

Do What Works for Your Website or Business

Everyone seems to have the answers, especially when it comes to the Internet. Gurus and experts claim to help your business rank #1 for every keyword you desire. Some will even state that they can get 50,000 Facebook fans or 15,000 Twitter followers for your small business. Let me be the first to say that every situation is unique. Before taking any advice understand that you should do what works for your website or business. I recently wrote an article that perspective is very important when offering any advice. No one knows it all. Some may know more about a certain niche and their advice is much more valuable than the “be all, end all” get rich quick scheme.

Different Websites Have Different Goals

Last night I asked my Google+ following what would be a sufficient amount of traffic for their website. Some were happy with a few hundred visitors while others wanted 15,000 or more. I would guess that a tech website writing on popular smartphones is probably going to desire a little more traffic than a lawn care company in Waynesville, North Carolina. Create a realistic goal and do your best to reach that goal. There is no point in trying to be everything to everyone. If you do this your business model is already broken.

When it comes to web traffic remember that the number is not the only thing that matters. If you are selling insurance you may need only one visitor a day. If you are selling T-Shirts you may need 200 visitors a day. If you are selling tokens on Facebook games you may need 10,000 visitors a day. Fortunately, there are resources available that can help you figure out what works for your website or your business.

It may very well be the case that you simply want to use a website to generate some side income. If you are looking to make an extra $200 a month for the car payment you likely don’t need to spend six hours a day on social media building relationships. You also don’t need to write 10 daily blog posts about your niche. Do what works for you!

Everyone is An Expert with Advice

I will admit that I am on social media a little too much, but there is one thing that irks me consistently. Everyone has the answers and wants to give advice. I was very reluctant to offer any SEO or Social Media services for well over a year. I am not an expert. I will never claim to be an expert. I know a lot about social media and SEO but my desire is not to generate a full time income from consulting. I have other goals in mind. Several of my friends have paid me for my area of expertise and they pushed me to put up a page to help others. As you probably know from all of my content, I will never tell you that one thing works over another. Just know that everything is fluid and you need to do what works for your business or website.

If someone claims to be an expert is it very easy to feel them out. If they tell you that you must create a Facebook page or must create a Google+ business page you might want to run away. There is no set in stone method for everyone. The way I generate traffic to my website will likely not work for someone in a different niche. In fact, I would strongly discourage some people from creating as much content as I do. If content creation is not in your blood you shouldn’t push it. You will hurt your website or business more than you will help it.

Conclusion

You do you. I know this is a cliche but it is so true in the Internet and business world. Find what works for you and polish that skill. There are a million ways to peel an onion. Wait. Something like that. Anyway, recognize that all the some of these called experts are trying to prove something that may or may not be true. As JC Kendall likes to say, “if you say you are an expert, it ain’t true.”…

How to Turn Down Social Media Noise and Get Work Done

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Anyone who works in social media or on the Internet in general knows that social media noise gets louder every single day. In fact, it is sometimes blaring out of control. This has become such a problem that programs and apps have been created to help reduce or filter the noise. Tweetdeck, Hootsuite and several other Twitter programs have made millions because of social media noise. There are ways to reduce the noise level. If you are wondering how to turn down social media noise and get work done you have come to the right place. Ironically, you probably found this article through social media.

You Cannot Consume All the Information

Many people come to me and ask how I can possibly keep up with all my notifications on Google+. With over 10,000 followers it can be a challenge at times. In fact, I would estimate that I average well over 500 notifications a day. Do I read and digest every single one of these notifications. No way. There is no way that I would have the time to do this. I definitely try to filter through to the most important notifications but I do not read them all.

I also limit my notifications on Google+. I do not turn on notifications from circles or communities. The only notification I receive is from a comment on a post, a +1 or or an added follower. This makes life a little bit easier. I have a much smaller following on Twitter so I only get a handful of notifications on that social network. I try to respond to most of them but it is never more than 20 or so.

I am a firm believer in not looking at all tweets or Google+ posts. I feel as if the good information will find me. I might be a little zen like in this thinking but I do not have the time to go through all Google+ posts and every single Tweet. This would take several hours a day. In fact, I do not even have any Twitter lists. I simply check it on my phone, see what catches my eye and move on. In all reality, I only look for the most interesting content shared by specific users on Twitter. I only follow about 275 Twitter accounts and over half of them are sports related. This cuts down on the noise significantly.

One thing I would encourage is to avoid the follow back mentality. If you follow everyone that follows you there is going to be way too much noise in a Google+ stream or a Twitter feed. I will follow someone I find interesting for a few days to see what they have to offer. If I do not like what I see I unfollow them. I do not feel bad about this in any way. We all have a different idea as to what is quality. I am not a #teamfollowback type of guy. I am a “give me amazing content” type of guy.

Walk Away. Several Times a Day

Just last week I wrote the article, “A Daily Walk Can Do Wonders for Work Productivity“. If you can walk away from social media you will find that it makes it much easier to get work done. I would also guess that you will enjoy it a little bit more when you return. It is like many other things in life. Everything is good in moderation. If you are consuming 10 hours of social media content a day you are going to burn yourself out. Trust me when I tell you. I have a motor that runs 100 mph while I am awake and there is only so much you can consume before hitting a wall.

Even if you don’t have the ability to get up and physically walk away it never hurts to close those apps on your smartphone. Turn the iPhone off, close all the tabs on your browser and get productive. Something that I have trouble with is the amount of tabs I have open at any given time. There are times I have 15 or more tabs open. To alleviate all the noise I try to reduce that to one or two when I am writing content or working.

The fact that Google+ and Twitter constantly tells you how many notifications you have is not healthy for productivity. Turn the noise down or completely off and you will be surprised how quickly you can get work done. The United States is filled with procrastinators. Rather than waiting until the last minute to get your work done it might be a good idea to turn down the social media noise and get ahead. Remember that this is not just on a desktop or laptop. Turn the apps off on your Android or iPhone as well. You will be surprised at how much you can get done.…

Facebook is to “Friend” What Apple is to “Genius”

Apple App Store privacy screens about Facebook: extensive, alarming

Article by Nick Eller

It has become ever so apparent to me just how valuable the word “friend” is these days. Like many things in our society, we have used it so many times that it has lost its true meaning. What do I mean by this? Well, I have two “experiments” to back this up.

Anyone who follows Jesse Wojdylo knows about his exodus from Facebook. I will never forget him telling me how he sent messages out to all his “friends” on Facebook and told them he was leaving. He asked that if they wanted to remain in touch to reply back with their number. I believe he got three messages back. I’ll never forget him telling me, “You need to surround yourself with people that want to make the effort to be in your life.” This powerful statement has stuck with me ever since that day. To be honest, when I deactivated, I didn’t bother with sending any messages. Ironically, the three to four people that I consider true friends, those that have been there for me and support me, they were already on Google+.

Fast forward a few weeks ahead, my wife was noticing a difference in my attitude. Like any good wife that sees a change, she started to snoop around and find the reason. She noticed me using g+ on my phone and started asking questions. I had to share the news that I was introduced to a site that had thought provoking conversation that I felt made me a better person. I found somewhere I could grow and I was talking about my frustration from all the whining and nonsense on Facebook. Now, it was time for her to make a switch.

After a long hangout with Jesse showing all the advantages of Google+ she really wanted to make the switch. But, there were reservations, as with many people. Facebook has become the norm. At first, it was her way of communicating with her family. However, she convinced herself it was ok to call them and go see them just as much as she messaged with them on that site. Next, it was the pictures, a common reason for many people to stay on there. I so wanted for her to experience the change that I had, we made a little run to Best Buy. It is amazing the power of a 1 Terabyte hard-drive. Seeing as photography is one of her hobbies, this process took a little longer than anticipated. She worked for almost an hour a night for a week to transfer those photos over, but she got it done. Finally, it was time to start the leaving process. Much like Jesse did, she sent out a message to her friends saying she was leaving and going to g+. So did she get replies back or phone numbers?

ONE!!! One person took time out of their busy life to send her a reply with their contact info. Now, for the real kicker in all this, the person lives in JAPAN where her husband is stationed in the Marines. Seriously? Not one person in the continental 48 states bothered to take the time to reply back to someone who basically said, “I’m going away, if you want to stay in contact please give me your info.” This apathy that was displayed to the woman I love leads me to the reason for this installment’s title.

Go into any Apple Store and look at an employee, which Apple so cleverly calls a “genius.” You will most likely find a person younger than you, looking like they just rolled out of bed, with the ever so professional t-shirt and something similar to pants way too tight around the calves and ankles. While I do not have the capacity of these folks to spout out anything related to an ipad, iphone, or macbook, I seriously doubt the “genius” qualifications apply here. Same goes for Facebook. Want to find out what a true friend is? A true friend is one that you can call at any time. They will listen to you when you’re having family problems.

A true friend will push you to better yourself. A Facebook “friend” will gladly like a status, regardless if it is good or bad. They’ll console you, because it is faster and easier to type out a comment than to call and have a conversation about it. We have both agreed that we’re going to make the investments in people that are willing to do the same for us. I will take the handful of true friends I have over the hundreds of “friends” that I had.…

How You Define ‘Success’ Determines Your Social Networking Experience

Article by Lauren Sutton

I am going to open with a quote by Mr. Matt Broussard, as it will effectively set the grounds for the rest of this article and what I am hoping to address:

Before I joined Google+ a little over a month ago, I spent the majority of my online time on Facebook and Twitter, like everyone else. I utilized these social networks for a few purposes: 1) to be able to quickly and efficiently get up with friends and family, 2) to stay on top of events and happenings on my campus, and, for the most part, 3) as a means of entertainment and relaxation to give my brain a rest.

I can say today with 100% confidence that I get more out of my online experience through Google+ than I do any other social networking site. I can also say that I see why it will not be for everyone, at least for college-aged users. I know that we are not exactly a Facebook loving crowd here on Google+, so bear with me as I play devil’s advocate throughout the course of this post.

I want you to think about how you would answer this question while you are reading this: How do you define success? What is the lifestyle that you dream about at night and crave when you wake up? How do your passions play into that? And how does it affect how you spend your leisure time, including that which is spent online?

Success is Variable for Everyone

Let me give some background on my personal experiences: I am a pre-med student at the University of North Carolina at Chapel Hill in the thick of completing my core biology and chemistry courses for my major. These classes require an astounding amount of dedication, work, effort, and time. There are few nights that I am not awake until 2 in the morning doing assignments and even fewer afternoons that aren’t packed with study sessions, volunteer shifts and philanthropy work.

I have also been in love with reading and writing for as long as I can remember. I have always expressed myself better in words than anything else and a good piece of literature has never failed to be my favorite method of relieving stress and sparking new ideas.

I said from an early age that I was going to be a successful author. I knew that I was going to write books that would capture the hearts of readers and leave that lingering, melancholy feeling that I like so much in their stomachs after they finished it. I also see myself entering healthcare and succeeding at being an empathetic and talented doctor. Both of these dreams are so immense that I’m scared to reach my fingers out towards them – but I do, and that keeps me going from day to day.

But enough about me. Let’s discuss some of my peers, as they’re the ones that I interact with the most. I am friends with many pre-med students like myself. They endure the same workload, exhaustion, and frustrations that I do. We cry together, vent to each other, and ultimately encourage each other on to the finish line.

We have the same glittering dream on the horizon – to become the next generation of scientists and health care providers. We define success as getting into medical school, surviving it, and emerging into the world to do our best work.

Obviously, other people have different definitions of success than we do. So how does this apply to the ways in which we experience social networking?

What You Call “Success” Will Determine What You Want Out Of Social Media

Every day I spend on Google+ challenges me. I am constantly learning new things, such as how to write skillfully and attract an audience. I regularly meet new people that offer different perspectives on subjects that I wouldn’t have previously recognized. I am involved in a community that sets a previously lukewarm passion for reading and writing completely aflame. This is something that I put on the backburner for the first two years of college, simply because I didn’t feel as if I had the time to devote to it.

Jesse Wojdylo has expressed his confusion to me about why Google+ is not more popular with college students before. His source of disbelief is always along these lines: How are we content with spending our time online in a way that isn’t productive? Why are the majority of our online efforts geared towards gaining popularity rather than bettering ourselves? He once told me that he wanted me to explore why college students would rather be “cool” than successful.

Here is where that definition of success becomes relevant. Here is where our passions come into play.

The majority of my time spent on Google+ is used to craft myself into the best writer that I can be. I devour advice articles about blogging, learn from other, more popular online authors, and attempt to learn from each experience. Yes, I still long to obtain that Ph.D. and be able to don a white coat and stethoscope one day. But writing and literature was my first love, and if I can improve myself in those areas, I will consider that a success.

Here’s the thing – there are many, many college students who do not share the same opinions that I do. It is important to keep in mind that we have gone to college for the sole purpose of bettering ourselves and becoming successful. We are also being intellectually stimulated every second of the day. Therefore, it’s understandable that in the small amount of free time that we are given, some students will not be racing to their laptops to sign online and continue challenging their brain.

I enjoy Google+ as it helps me to learn how to write better content. For those students whose skills lie entirely in the sciences, this won’t be a concern. They are focused on gaining as much hands-on experience as possible and learning how to apply that in real life. This is why they use Facebook – it provides a momentary relief where they are simply able to interact with other students without requiring an extensive thought process.

Disclaimer: My Experiences Vary From Others

Again, I know the objections that are forming in your heads. I want to address a few things.

I know that there is a lot more that Google+ has to offer.

I do not mean to say that if you aren’t looking to become a successful author, you will not get anything out of Google+. That is extremely far from the truth. There is a wide variety of people on the plus, and they all have different dreams, passions, and lifestyles. However, I believe that all G+ users have one thing in common – we use this social network to better ourselves. We log on each day with the expectation of getting a richer intellectual experience than Facebook and Twitter can offer. This isn’t to suggest that there aren’t also areas of G+ that aren’t so cerebral, but as an overview, most users (at least the ones that are likely to read this article) expect to experience some form of personal growth.

I know that pre-med students are not the only people that this applies to.

Ask any student at the University of North Carolina if they are challenged from day to day, and they will all answer with a resounding yes. Even beyond the realm of college students, many people face intellectual stimulation regularly in their daily routine. I have used this sub-group of students as they are the ones that I interact with the most – not to mention that I am one.

I have been taught to write what I know, and I know that at this stage in our lives, every college student will define success as surviving a difficult four years and emerging with an education and a degree that can help us reach our dreams. Each class, paper, and homework assignment is used to better ourselves. Therefore, when online, Facebook and Twitter are very attractive options to many students. They are honestly some of the only time-consumers that aren’t serving a direct purpose.

So here’s the take home message: How you define the word ‘success’ will determine your online social network. Google+ serves many purposes – it is great for businesses, writers, and all those who continually long to stretch their brains and learn more. If your definition of success can be attained through those purposes, then Google+ is likely the site for you. If you would prefer to utilize your time online for a shallower, more entertainment based experience, then you will not find it as enjoyable.

And there it is. That one shining truth may seem obvious, but it holds the key to social networking. If you do not gear your time spent online towards your idea of success, then it will never have the potential to do anything more than entertain.

How does your definition of success affect how you spend your time online?…

Why YouTube Will Make More Money than Facebook

Yesterday, Facebook reported $0.12 in earnings when the Street was expecting $0.13. Every single conference call and investor meeting in which Facebook is presenting they point out that the money is not there yet because of mobile. Their “claimed mobile strategy” has not kicked in and produced a huge profit. Facebook did state that 30% of revenues are now via mobile. Well, when is this money making strategy going to come about? For quite some time social media gurus would compare Google+ to Facebook. I think a much better comparison would be comparing YouTube to Facebook.

How Does YouTube Make Money?

YouTube makes money through advertisements before and during videos. If you have watched more than one YouTube video in the last six months you have seen the ads that pop up before the video starts. Most of the time, after 5 seconds, you have the ability to “skip the ad”. If you watch the entire ad, the publisher and YouTube makes money from the advertiser. If the ad is skipped there is no transaction. There are also Adsense ads at the bottom of the video while it is playing and to the right hand side of the video in a 250 x 250 box.

The Adsense ads that are within the YouTube player can be closed at any time by clicking the x on the upper right hand side of the advertisement. This means that users have the ability to remove ads if they so desire. The 250 x 250 ad on the right will stay on the YouTube desktop page no matter what. Over 99% of the time this will be a picture ad. Very briefly I saw test ads in that particular spot but it is a rare occurrence.

For YouTube to make money off the Adsense ads users must click the Adsense ad. Many YouTube publishers realize this is not happening all too often. The click through rate (CTR) on YouTube videos is much lower than a website that has relevant Adsense ads. That said, there are still many YouTube viewers that find these ads quite useful.

Just yesterday I was having lunch with a friend and he mentioned a YouTube Channel that was created to help viewers relax and reduce stress. The individual creating the videos had a very soothing voice and she was great at just talking about the little things in life that make it more relaxing and enjoyable. While watching the video he noticed an advertisement for Lunesta, which is a sleeping aid. It makes sense that those wanting to relax and reduce stress would desire a sleeping aid.

When watching viral videos such as a Psy music video or a cat falling off a sofa there is a good chance the ads are not as focused as Google would like. That said, there are many people searching “How to Fix a Bathtub” and the ads are very relavent. Remember that YouTube videos show up in Google organic search as well. That means the individuals look for videos on how to fix something will likely end up at a YouTube video that has relevant ads. This is gold Jerry.

Facebook Struggles with Relevant Ads

Facebook has plenty of data on its users. In fact, some users give more data to Facebook than they will ever give to their spouse or their parents. This allows Facebook the opportunity to “attempt” to show relevant ads. Unfortunately for Facebook, most users are not actively searching for help or a product. They may have put that an area of interest is lawn care in their about page but that does not mean that they are going to start bouncing around Facebook looking for the best lawn care professional in their local town or city.

Remember the viral videos on YouTube that I mentioned? That happens to be most of what is going on on Facebook. All those music videos shared and pictures uploaded are not conducive to ad clicks. They may provide Facebook with the opportunity to create millions, even billions, of ad impressions but those are not ad clicks. Most businesses paying for advertising want to see users actually get to their website or product.

I have seen many small businesses drain through cash with Facebook advertising and not get a single new customer. I would encourage all businesses to consider pay per click rather than pay per impression. Facebook can pump out impressions in a matter of seconds but that does not mean that your product is being seen by an audience. I think we can all agree that many Facebook users completely tune ads out.

Conclusion

The fact that YouTube has the ability to rank very well in Google organic search and users are searching to fix a problem means that the ads are much more relevant. Every YouTube video is not going to serve relevant ads. That said, there are millions that will. This is one of the main reasons I think YouTube will end up making more money than Facebook. Oh yeah, that have that little company called Google backing them as well.…