Why You Should Not Install Google+ Comments for WordPress

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Late last night I read an article on Google Plus Daily explaining a plugin that was available to install Google+ comments on WordPress. This is not an official Google+ plugin as it is a hack of the Blogger Google+ comments. I know the guys that run Google Plus Daily and I trust them. So much so that I guest write for their website. If they have a write up on a product it is something I am going to look into. I was very excited about this opportunity as I have said for quite some time that Google+ comments are going to change websites. I highlighted some of the reasons for this in my article this morning. After testing this plugin for several hours it is quite obvious there are some issues that must be resolved.

Notifications and Potential Spam

At this point readers have an opportunity to create a unique comment thread through Google+ comments and the author is not notified of this new comment. As you can imagine, this could be a haven for spammers wanting to post links. If you have a website with over 1000 articles or separate websites this could be a major issue. The only way you will know if there is a unique comment thread is to look at that particular article. I can assure you that no one has time to monitor every single article.

I have been seeing some notifications through my Google+ profile but it is not consistent. This is a little worrisome for high profile websites. There is some debate whether Authorship will help reduce spam but the testing is still being done. If spam comments are a concern for your website you may want to wait this out until the issue is resolved. Understand that only Google+ profiles can comment so this may reduce some spam, but we all know they will go to great lengths and measures.

Google+ Comments are Not in the Source Code

One of the largest benefits from an SEO standpoint is having more content on your page. Each new comment is more content that will lengthen that page or article. Well, not with Google+ comments. With the WordPress plugin the Google+ comments act as a completely separate page and none of the comments are getting indexed by Google to possibly show up in search. This is something that is quite disturbing. All website owners would hope the comments on our page are getting crawled and indexed.

This must be fixed before the big players will jump on with Google+ comments. Some of the biggest websites get hundreds and even thousands of comments on a particular article. There is no way they are going to allow this content to get away from them. I mentioned Huffington Post in my article this morning. Huffington Posts gets an enormous amount of comments and all of them go towards the content that is produced on their website.

Google+ Comments is Limited to Google+ Users

Although I would love for every single reader of Wojdylo Finance to sign up for Google+ I simply know this is not going to happen. There are some readers that are completely content being on LinkedIn, Twitter or Facebook. Adding another social network to their plate is just too much at this point. These individuals will not be able to express their opinion with Google+ comments. Until they sign up for Google+ they will be banished. This is not a true sense of community.

In the next half decade I would imagine that this will not be an issue as most Internet users will have some type of Google profile. Right now, Google+ is still at the beginning of it’s life cycle. Opening Google+ comments up to Twitter and Facebook users will help build a true sense of community. I know this is a hard pill to swallow for many but it is the reality of the situation.

Conclusion

Unless you want to test, test and then test some more I would not suggest committing Google+ comments for WordPress quite yet. I would encourage you to test the waters and see how it works. I am going to leave Google+ comments up for a testing period just to see what happens. I would like to see, first hand, if the spam is an issue. I would like to see how my engagement increases or decreases. More than anything, I want to see how this product works so when it rolls out to the masses I will be well ahead of the game. I think most of you know that is how I roll with the majority of these social products. If you want to help me test please comment below and let me know.…

Why the Google Waze $1.3 Billion Purchase Was Smart

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

When I see Google Waze I cannot help but think of Google Wave which was a complete disaster. Let us hope that Google Waze does not follow in the footsteps of Wave. This morning, June 9th, 2013, I woke up to news that Google was on the brink of closing the books on a $1.3 billion acquisition of Waze. Just two weeks ago rumors were swirling that Facebook and Apple were both interested in this GPS crowd sourcing application. In the end, Google made a very smart decision by outbidding the competition.

Google Owns Maps and Navigation

It is hard to imagine what Tom Tom and Garmin are thinking right now. When I was driving around as a teenager I was so excited to finally get my hands on a GPS system that actually worked. It was one of those Garmin box type devices. In less than a decade the GPS industry has changed completely. With the use of smartphones and tablets most drivers are not willing to fork over $129 for a device that is strictly GPS based. They want a device that can be used to surf the web, play games, run apps and pretty much anything else that a computer can do. in 2013, they have that option.

Apple attempted to create a Google-less phone not too long ago. They encouraged Apple iOS users to use Apple Maps. I think we can all agree that was a failure. As soon as Google Maps came out for the latest iOS update it was the #1 app downloaded. Apple users were craving a GPS application that actually worked. I know, what a novel idea. Google displayed their dominance of maps with this little escapade but there is one area that Google does not dominate with maps and GPS – crowd sourcing.

Waze has been touted as the best crowd sourcing navigation app on the planet. The ability to get instant notifications on traffic issues is invaluable. We have all been driving on the Interstate only to see red lights about half a mile ahead. In that split second we have to decide if we are going to exit and take another route or sit in traffic and hope the accident has been cleaned up. If you are like me, you want to know your options as quickly as possible.

With Waze you would have known about the accident and traffic jam three minutes ago. This would have allowed you to take a detour and get to your destination in a much more timely manner. Waze is a social network for drivers. Crowd sourcing traffic data is extremely important to Google and every other Internet company. What most people do not realize is the data collection that is available through this app.

Waze is a Gold Mine for Google

While all these drivers are out and about avoiding accidents they are running the app which is tracking their location. This gives Waze information on their most commonly traveled routes and roads. Google already has the data as to what businesses are on these roads. The next time you have to take a detour from I-40 Google knows that you will pass three Starbucks locations and two Panera Bread locations. Google also knows that you love to eat sandwichs as you looked up unique sandwich recipes just last week. Ding. Ding. Ding.

Another value of Waze is the online gaming integration. I was part of the Ingress addiction for about two months and I can tell you that people love to drive around playing games if there is an incentive. I saw many adult men and women driving hundreds of miles to play Ingress. In fact, one individual saved up a weekly allowance for gas to drive great distances to play this game. If there is an incentive to drive around, people are going to do it.

Google vs Facebook

I first heard that Facebook wanted to purchase Waze several weeks ago. I chuckled as I wondered how they were going to integrate a mapping app into their ecosystem. After a few days went by I heard about Google being interested in Waze. I completely understood Google being interested as it is a search engine and mapping company. At the time, I knew Google would outbid Facebook because Facebook is running out of money quickly. Facebook has sunk millions into Facebook Home and other silly projects that cannot even get off the ground.

Google prints money with their Internet Advertising as they have over $50 billion in cash sitting around. Google has been very smart to save up this cash for a purchase like Waze. Even though Waze might not be valued at $1.3 billion today, Google will make much more in the long run. Just ask them about that YouTube acquistion.…

Social Media Traffic is Essential for Google Search Results

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

A few weeks ago I wrote an article explaining the important of social media traffic. After doing some more extensive research and analyzing website data it seems quite obvious that social media traffic is essential for Google organic search results. Let me be perfectly clear. The Google algorithm was birthed on the premise that links to a specific website matter. This will always be true. Well, as long as Google is the search engine of choice. What has changed over the last half decade is how websites get natural link backs without buying them or over optimizing. Enter social media.

Social Media Traffic Creates Natural Link Backs

In the past website owners would market their work on message boards and forums. In all reality, this was social media 1.0. The objective was to build relationships with people that have similar interests. In the long run website owners would create relationships that helped to build a new audience. If I find your content interesting I will be more than happy to tell my readers about it and so forth. We can all remember Follow Friday on Twitter and the “Best Articles of the Week” on Friday. Some websites still do an amazing job with this. It is not nearly as popular as it once was because of social media.

Social media users can find almost anything they are looking for in a matter of seconds. I don’t think there is a single successful website out there that doesn’t have some type of social presence. Any website that wants to gain new readers would be silly to not have a social profile. As more users flock to Twitter (no pun intended), Google+, Facebook, Instagram, Pinterest and other social networks it is easier for them to consume content straight from a stream or timeline. I will be completely honest, I do not go to CNN or ESPN. I use social media to find the most shared content.

Ahh, shared content. Did you catch that? How do I find information? I look on social media for the most shared content. This means that I am more likely to read an article that one of my close friends has shared rather than an article that might be on the front page of Huffington Post. The fact that I am reading the article means that there is a strong chance that I will link back to it when writing my own content. Yes. This is SEO 101. That particular website just received a link back from someone who is highly active in social media and has a website that is updated multiple times a day. Anyone care to argue that this will help that particular website rank higher in the Google organic search results?

Social Media is the New SEO, Kinda

A long time ago, well, maybe just last year, I prophesied Social Media was going to be the new SEO. Well, that is not exactly true. As I stated earlier, link backs will always matter when it comes to search engine optimization. Google is not going to deviate from their bread and butter. What they are going to do is make certain that websites cannot manipulate the system. The best way to avoid any spamming or manipulation is to “force” websites to do SEO the right way.

Well, what is the right way? I am glad you asked. The right way is getting link backs naturally; not begging for them. The quickest way to never get a linkback from me is to ask for a link without building any type of relationship. If my friend Mark Traphagen wrote an amazing piece on Author Rank and he asked me to read it there is a very good chance I am going to link to that piece of content. If Eli Fennell writes an opinion piece on the newest Android smartphone there is a high likelihood that I will link to that article. I know and respect these individuals and they have built authority. I see their hard work and expertise every single day.

If you meet me on a Tuesday on Google+ and ask for a link back for a specific keyword by Friday of that week I can assure you it is not going to happen. The days of asking for link backs are gone. In fact, I never ask for a link back to this particular website. If an individual finds it useful I would hope they share it with their audience. You can ask each and every one of my 10,500 followers and they will tell you that I have never once asked for a link back to Wojdylo Finance. That is simply not the way Social Media works. My results are a reflection of that as yesterday I received the most organic search visits ever for this site. I am doing something right.…

Why You Should Not Look at Google Analytics Daily

Let me preface this by saying Google Analytics is an amazing tool. If you own a website or blog there is no better resource to track your progress and data. That said, it can be detrimental to your website and your health. Unfortunately, some people are a little ADD, we won’t name names, and there are just too many pieces of data to grind within Google Analytics. There are probably 10,000 different data sets that can be looked at from time on site, bounce rate, keywords and social traffic. All of this can make your head spin.

Google Analytics Is Amazing But…

One of the first thing I did as a website owner was to sign up for Google Analytics. In fact, I was willing to sign up for any Google product that helped me better understand how to generate traffic to a website or blog. When I first started using Google Analytics in 2008 it was not nearly as complex as it is now. There are so many unique features that have been introduced in just the last few years. In fact, there have been so many additions that I have not been able to keep up.

I feel as if it is important to track website traffic data but you simply should not do it on a daily basis. Time and again we hear website owners talk about ranking in the top spot for a keyword phrase one day only to find they are complete gone the next. We give it about 48 hours and they pop up again. If you are grinding analytics it would simply drive you crazy. I will give you an example.

Ranking for long tail unique keywords is not all that difficult if you write quality content and you have some type of link portfolio. Building that link portfolio is an article for another time. Unfortunately, it is very hard to rank for short tail keywords. I consider short tail anything less than three words. Here is an example. “Miami Heat basketball” is short tail while “Miami Heat basketball score on April 10th” is long tail. It is much easier to rank for the long tail simply because there are not as many websites that have written on this subject matter.

I have seen my websites rank for short tail keywords on a Monday. These keywords generated over 100 page views for a specific article. I was ready to buy my yacht and soak up the sun while retiring. I woke up the next day only to find that keyword wasn’t even on the first five pages of Google search. I stopped looking after the first five pages as I recognize no one will go that deep to find information about this particular subject. At the time, I was heartbroken. What did i do? I went into Google Analytics and tried to figure out how and why I was no longer ranking.

I even went so far as to look at hourly traffic based on pageviews. Yes, this is not healthy for anyone. That said, it proves my point that Google Analytics is amazing, but. The but is very important. If you can simply look at your website data and not worry about ranking for a specific keyword I would strongly encourage you to check analytics all you’d like. If you use incognito search to grind and figure out when and why you are ranking for some keywords do not look at analytics every single day.

Create Amazing Content and Everything Will Fix Itself

Building relationships with some of the most knowledgable website owners on the Internet makes Google+ an amazing place. I have connections that have 10,000 view websites a day and I have connections that rank for the most competitive keywords on the Internet. While discussing ranking for keywords I am often left with the same response, “create amazing content.” There is no way you will ever be able to figure out the Google algorithm. It changes hourly!

If you sit and grind over Google Analytics or certain keywords you are taking away from the time you could be creating amazing content. If website traffic is not increasing I would suggest reaching out to some of those on Google+ and asking how to create amazing content. Remember that amazing content does not have to be written. There are other ways to get traffic through YouTube videos or pictures. Open your mind, use some creativity and stop looking at Google Analytics daily. Yes, I need to take my own advice.

If you are interested in implementing unique web marketing and SEO strategies please check out my services here: Web Marketing and SEO Help.