Silva/Sonnen: Talk Isn’t Cheap If it Makes Money

Silva vs. Sonnen 2: Takeaways from UFC 148 | Bleacher Report | Latest News,  Videos and Highlights
During the hype for the Anderson Silva/Chael Sonnen rematch for Silva’s UFC middleweight title, the fight gained billing as “the most anticipated fight in UFC history.” In the near twenty-year history of UFC there have been many fights that have gotten extreme hype and have attracted extreme anticipation. The Silva/Sonnen rematch not only achieved this, but did so in a way that is rare in recent MMA history.

The night of August 7, 2010 was a night that brought several gifts to the world of mixed martial arts. Aside from a great card, the main-event featured a new attraction created within the space of one fight while in that same fight, those watching witnessed a miracle.

That night was the first meeting between Silva and Sonnen. And for more than four rounds it looked as if the torch was being passed and Silva’s days as a dominant force in MMA were done. Twice in round one, the first being in the first minute of the fight, Sonnen had a chance to stop Silva. He came close several more times, but couldn’t quite get the job done. Despite not being able to finish his opponent, Sonnen would continue to systematically dominate rounds two through four with no hope in sight for Silva’s title reign and unbeaten record in UFC.

Then in round five, it happened. Somehow Sonnen, reminiscent of his WEC loss to Paulo Filho in a fight he also dominated heavily, let himself get wrapped up and eventually locked into a triangle choke while in top position. Sonnen tapped out with just under two minutes remaining in the fight, keeping Silva’s unbeaten record in UFC intact and his title reign given new life. There was no doubt that Sonnen would have been the new champion had he been able to last the final 1:50. It was the biggest opportunity of his MMA career, and it slipped right out of his grasp.

Like the ads for the rematch said, “This isn’t hype.” That is the benefit of having a rematch: if the events of the first fight are good enough or tantalizing enough, you can basically sell the second fight with that.

An easy way to create hype for a fight is to create animosity between the competing fighters. A lot of the time this is more for show than legitimate heat between the fighters or their camps. There are those occasions when the heat is real, and those are usually clear as day in comparison to the more toned down heat that has to be created almost on the fly. With Silva/Sonnen it was a combination of the two as Sonnen basically created a rivalry out of thin air, and then that rivalry took on a life of its own.

If you look into the buyrate numbers for UFC shows that Anderson Silva has been in the main-event of, whether a one-fight draw (his) or a card where he shared main-event billing with another fight, it has always been Silva’s opponent or the other fight sharing the bill, but not Silva that has decided how high the number will go.

His fights with Rich Franklin got good numbers for the time because Franklin was a popular fighter in UFC before their rise began. But after that, the numbers for Silva’s title defenses didn’t seem to go up despite having twice beaten up Franklin, the second being in Franklin’s hometown. Also, UFC’s middleweight division wasn’t as exciting as it has gotten recently. So Silva’s challengers have been either out of their league against Silva or were guys that never clicked with the audience.

On the shows where Silva’s defenses or non-title fights shared main-event billing, it almost seemed necessary that the second fight on top be more of a guaranteed draw. Silva’s defense against Nate Marquardt came with Tito Ortiz/Rashad Evans and Antonio Rodrigo Nogueira’s UFC debut on top with it as neither Marquardt or Silva had proven to be draws on their own at that time. When Silva defended against Thales Leites, they shared the main-event with Shogun Rua/Chuck Liddell, a fight at the time between a popular fighter from Pride and one of UFC’s top draws. When Silva fought Forrest Griffin at light heavyweight, they shared the main-event with B.J. Penn/Kenny Florian for Penn’s lightweight title; Florian had been a UFC project since his days on The Ultimate Fighter and Penn’s fights had been able to draw good for most of his UFC career. Silva’s defense against Damian Maia came on a card with a legends fight & another title fight partly because this was UFC’s first show in Abu Dhabi as well as Maia was an eleventh hour decision. But then came the Sonnen fight.

Chael Sonnen single-handedly increased the draw for the first fight with Silva simply by opening his mouth. Secretly getting some inspiration from the world of pro wrestling (Ric Flair and Roddy Piper specifically), Sonnen set out to create animosity where there was no animosity, a feud where there was no feud. Silva had never been a huge trash talker, and certainly wasn’t to the level that Sonnen began to ascend to. It wasn’t so much that what he was saying was that compelling, but you could see that he was selling the fight. He was also playing on the timing of this fight as it came after the boring-as-all-hell title fight against Maia and because Silva was now being deemed a boring fighter and not a fighting champion. With all of that out in the open, it was easy for someone who knew what they were doing to use all of that to their advantage. Sonnen was incredibly boastful with how he was going to dominate Silva and so on, and it did get to people, gripping them because this was a guy (Sonnen) who wasn’t that known and certainly wasn’t a draw coming into this fight. To most people, Sonnen’s most noteworthy moment until the first Silva fight was tapping out to Filho in WEC. The fact that Sonnen demolished Filho in the rematch is something that is more part of history than part of the perception of Chael Sonnen.

The end result of Sonnen’s selling and trash talk was a buyrate number that came in far above the usual number for Silva defenses against a challenger with little to no drawing power going into the fight. Silva may have gotten the win, but Sonnen now was an attraction due to his words and how he was able to back them up (for the most part) in the biggest fight of his career. The fact that he lost wasn’t forgotten, but was an instance where the performance overshadowed the result.

We can’t really measure what this has done for Sonnen’s overall drawing power because both Silva fights are the only pay-per-view fights that Sonnen has ever main-evented. Though he did main-event UFC’s network telecast in January with his win against Michael Bisping. That fight was a disappointment ratings-wise because of Sonnen’s newfound energy, Bisping always being a UFC project, and the numbers still coming back lower than desired.

Silva’s drawing power has been relatively unchanged since the near-loss to Sonnen. His defense last summer against Yushin Okami, despite having Shogun Rua and Nogueira in fights on top too, had a buyrate number that looked more like the usual number with a Silva challenger people don’t care about. Silva’s first defense after the Sonnen fight was against Vitor Belfort and did produce the best buyrate for a Silva title defense. This happened for two reasons: people did still want to see Silva lose & believed he was vulnerable after the Sonnen fight, and because Belfort looked like a guy who at the time was ready to snatch that title away from Silva.

In between his fights, most of Sonnen’s talk has centered around Anderson Silva in some way. Whether he’s talking or answering questions about the first fight, or parading around with a replica UFC belt claiming to be “The Uncrowned Champion,” or poking fun at Brazil, or commenting about Silva’s wife, or boasting about beating Silva up inside the octagon…again, this has become an obsession with Sonnen, and it is something that people either love or hate. And no matter the opinion, it means they are engaged in the hype because it’s Sonnen’s desire to get people thinking (positive or negative) about him and about this fight in particular.

If Sonnen’s inspiration is truly pro wrestling, then he should be proud to have become MMA’s biggest pro wrestling heel. And that says something considering Brock Lesnar actually was a heel in pro wrestling and couldn’t pull it off this good in MMA. Sonnen’s name has become synonymous with Silva’s and vice versa all due to the mouth and words of Sonnen alone.

But it was when Silva finally did open his mouth that it created a buzz so soon to the fight itself that it may help boost the final number for this pay-per-view even more. At a UFC conference call, Silva had finally had enough it seemed, and snapped on the topic of Sonnen and the upcoming title fight. Here are some of the highlights:

The playtime is over. I’m gonna beat Chael like he’s never been beat before. There’s no more talking. I know he’s on the line listening, and the game’s over. I’m going to beat his ass out of the UFC. He’s never gonna want to fight again after I’m done with him.”

“I’m going to beat him maybe the way his parents should have beaten him to teach him some manners, because he’s disrespectful, he’s a criminal, and I’m gonna beat him up like he’s never been beat before.”

The first time we fought, he stepped out [as] the loser, and he’s gonna step out losing again this time, the only difference is that this time he’s gonna have to go see a plastic surgeon after the fight.”

For anyone who has followed Silva’s career in UFC, this was something new. I don’t see it as something to worry about reoccurring because this was a special circumstance. Remember, no opponent of Silva’s has come close to the variety, quantity, and continuous use of trash talk that Sonnen has bombarded Silva with for the better part of two years.

The final buyrate number should push past one million. The fight has been hyped for too long not to get to seven digits and would be a disappointing draw if it ended less than that. There have been other events that were supposed to draw one million buys “for sure” and came up short. It does happen sometimes. But with Silva’s star continuing to rise, Sonnen creating the perfect role for himself as the trash talking bad guy, and a previous fight that best demonstrates why this fight should be worth $45 out of sheer curiosity, this PPV should get to a million buys “for sure.”

As mentioned previously, there have been fights in UFC history that could be considered the most anticipated in the promotion’s history. Such fights include Rampage/Liddell II, St. Pierre/Penn II, Jones/Evans, and Rampage/Evans. Those fights each had the elements of what Silva/Sonnen had, but the complete package isn’t nearly as compelling in any case. A rematch was what Rampage/Liddell II was built around, but the first fight was in a different promotion and one that UFC had been in competition with, but eventually bought. St. Pierre/Penn II had a very, very good first fight complete with semi-controversial decision, but more time had passed in between fights than was the case with Silva/Sonnen. Rampage/Evans had the animosity, but with Rampage’s other issues (filming “A Team” delaying the fight originally, coming into camp very overweight) the fight was destined to be a dud, and was. Jones/Evans was probably the closest to capturing what Silva/Sonnen captured, but the fight happened almost a year too late as by the time the two finally met, the real-life …

Top Five Romantic Gifts for Your Husband

380 Romantic Gifts For Him ideas in 2021 | romantic gifts for him, romantic  gifts, boyfriend gifts

Now that the New Year is here, the next big day to plan for is the most romantic one of all. That is right, it is time for Valentine’s Day again. Rather you are a newlywed or an experienced wife, finding a unique and romantic special gift for lover could be difficult. Within this article lies several options for the perfect romantic gift for the most romantic day of the year!

While Valentine’s Day means different things to women and men, it is important to realize that while women love “cutesy” items, cards, candies, and flowers; men would prefer electronics and gadgets.

A great option for any man might be a watch. A watch is a practical gift, but is also one that will cause your man to think of you every time he glances at his wrist.

If you want something a bit more romantic, maybe a planned stay at a bed and breakfast would be a possibility.

Have a romantic night away from home, leave the kids with the babysitter, and let them cater to your breakfast needs in the morning. Turn off cell phones, and just enjoy each other without any outside interference.

Another idea would also be something the two of you could do together. Purchasing a one hour session with a masseuse would be a good gift. Allow him to relax after a week of hard work, while you yourself get some pampering also. A joint session would benefit the two of you separately, all the while allowing quiet time together.

A very personal gift for your husband might be new night ware for him and her. Heart covered nighties and coordinating boxers would be a fun gift option for the young, or the young at heart.

If your man is into electric gadgets and the latest electronics, then the way to go might very well be just that. A new edition phone, PDA, or IPod might be the gift to his heart this year. Maybe a portable DVD player, a Wii Nintendo system, or X Box. These game consoles would offer him hours of video game fun.

While every man is different, these are just a few options in wide variety of gifts to choose from. Whatever the gift chosen for him, he will be pleased with it, simply because he knows the love that comes with it. Make this Valentine’s Day one he won’t soon forget.…

3 Bureau Credit Report

The 3 Major Credit Bureaus and What They DoA 3 bureau credit report means that you obtain your credit information for all three major credit agencies. The three major agencies in the United States are Experian, Trans Union and Equifax. It’s often wise to obtain a 3 bureau credit report since you know that you are getting all the information out there possible.

 

The Basics of a 3 Bureau Credit Report

As you pay your bills, most of your lendors report that information immediately to one of the three major credit bureaus. You can be assured that most of your information is coming directly from your creditors. Equifax credit reports are generally free but you can also order your report from Experian and Trans Union as well.

You are guaranteed by law access to your credit reports, including those from all the agencies. It’s wise for you to obtain a 3 bureau credit report to ensure you are aware of all the information out there on your credit. You can then take any necessary steps to ensure the best possible credit standing.

Sometimes there are discrepancies on your credit reports between the three major bureaus. The three bureaus are very similar; however, there are sometimes errors in the consistency between the various financial institutions. Your best bet is to get a 3 bureau credit report to cover all your bases.

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Home automation for your…Thanksgiving turkey?

An Automated Thanksgiving Meal. It's that time of the year again… | by Josh  | MediumIn honor of this week’s Thanksgiving holiday, I thought it would be appropriate to take a look at how you can make life easier during the holiday cooking process. If you’ve ever taken on the task of having to prepare a large holiday meal for your family, you know that anything to lower your stress level and streamline the cooking is a welcome relief!

 

So…why not incorporate a little home automation for your turkey! Yep, you heard right. You can even automate your turkey or meat basting process with this cool little gadget called “The Geyser”.  Instead of having to constantly check on your turkey and manually baste it, you simply attach the geyser contraption and it will baste automagically for you, every few minutes.

Here’s a great video that demonstrates how it works. I haven’t used one of these myself so I can’t personally vouch for it, but it looks like a great product and I just might have to invest in one for next year!…

Tactile Money Accessible to the Blind Being Tested

How new bank notes will help the visually-impaired community - BBC NewsOne of the challenges to being blind or severely visually impaired is the difficulty one faces in handling money. Most paper money is identified visually, obviously not an option for someone who cannot see.

According to the Bureau of Engraving and Printing a law suit was filed by the American Council of the Blind and two visually impaired individuals in 2002 to compel the Department of the Treasury to make paper money accessible to the blind. The suit was considered controversial at the time, with a rival group, the National Federation of the Blind, passing a resolution asserting that the suit was unnecessary since blind people have been able to participate in commerce without tactile money. The resolution also asserted that the visually impaired community would suffer a stigma because of the publicity surrounding the lawsuit.

Nevertheless the United States District Court in which the suit was filed finally found for the plaintiffs in 2008. Thus the Department of the Treasury has set about creating paper money that can be identified by touch.

Other measures include using large, high contrast numbers that can be read by low vision people and creating a currency reader that can tell someone with no vision what the domination of the money is.

According to the Texas Department of Assistive and Rehabilitative Services, a state agency that provides services to the blind and disabled, a group of DARS volunteers are testing some of the new tactile money at the Chris Cole Rehabilitative Center in Austin. It is one of a number of such groups who are conducting the tests.

“Each person was asked to non-visually perform structured tasks to see how long it took to identify the denomination of each bill and organize a stack of bills correctly. Tests were also performed to see if worn bills could be identified.”

It is estimated that tactile money will be available in 2020, 18 years after the original law suit was filed.…

Bad Credit Card Cards

The Best Low Credit Score Credit Cards for 2020 - UponArriving

Written by Jared Vincenti

 

 

If you have bad credit, it can seem impossible to get a credit card. Most companies will try to convince you that your only option is to take a card with a high interest rate, and rebuild your credit with that. However, if you are already paying off credit card debt, you’re not going to want to use a card with a painfully high APR.

 

Mending Your Credit

While you can make up for bad credit by taking a credit card with a high interest rate, it’s not likely to make things better. Since your credit score is not just based on having the card, but by using it, you need to use your high-interest card for it to do any good. And if by using it, you’re just intensifying your debt, you haven’t solved any of your problems.

For people in this situation, it seems like a lose-lose situation. However, you can get out of this trap. By taking a secured credit card, you can easily start rebuilding credit. A secured card takes a lump sum when it is issued; this money is then kept as collateral on the card. So long as the card stays current, the money is not touched.

But wait! Coming up with a lump sum to get a credit card is pretty hard if you’re already in debt, no? There’s no denying that. But saving up for a deposit on a secured card can end up costing less than paying APR fees in excess of 25 per cent on a balance on another card. And in addition, it rebuilds your credit quickly–and once you’ve got a good credit card, you can close your secured card and get your deposit back.…

Daytona Florida Banks with Bad Credit Personal Loans

Individuals in the city of Daytona, Florida have many opportunities when it comes to borrowing cash.  When looking for bad credit unsecured personal loans it is very important for these individuals to recognize that high interest rates will likely be applied to this money borrowed.  Also remember that bad credit payday loans are available in the state of Florida but they will come with astronomical interest rates.  When looking for Daytona, Florida banks with bad credit personal loans remember that there are few options available.

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Bad Credit Unsecured Personal Loans vs Payday Loans

There are quite a few states that have created laws that prohibit bad credit cash advance payday loans.  Florida is not one of those states as bad credit payday loan companies can continue to offer financial services to struggling individuals.  This can be both good and bad.  It can be good for individuals who simply need $500 to $1500 to get by for the next few weeks.  If these borrowers know with 100% certainty that they will have this money in their bank account with the next paycheck the money can be very useful when it comes to avoiding having their electricity turned off or losing their vehicle.

These types of loans can be very bad because high interest rates and high fees are often applied to the money borrowed.  In fact, in the state of Florida an individual could pay interest rates in excess of 390% on a payday loan.  Note that most cash advance payday loan lenders do not illustrate the interest rate that is paid.  They simply call it the fees enter a stock.  In the state of Florida were laws that prohibit bad credit cash advance payday loan lenders from applying more than $15 to every $100 borrowed. What this means is that borrowers will have to pay $15 for every $100 borrowed each time they take out of bad credit payday loan.  If a borrower takes out $500 they will have to pay back $575 with their next paycheck.

Unfortunately, this borrower will have to pay even more fees if they can not fulfill the commitment to pay the $575 that is assigned to them.  Each time the borrower receives a paycheck and does not pay the loan off in full fees will reset.  This money can accumulate quickly. There is a very large difference in bad credit cash advance payday loans and bad credit unsecured personal loans.  When taking out a personal loan individuals will sign a contract stating that they will pay the amount of money back over the course of time through monthly payments.  This is much different than a payday loan in that borrowers will have an extended period of time  to pay back this money.Please do not feel as if this money will come at no cost.

Finding Daytona, Florida banks will loan offers does not mean money is cheap or free. Most bad credit unsecured personal loans will have an interest rate between 15% and 35%.  Although this is significantly less than a bad credit payday loan it is still much higher than a personal loans taken out from somebody with a very good credit score.  If an individual has a credit score that is above 750 there is no reason to take out a bad credit unsecured personal loan.  Some individuals may put up collateral and get a much lower interest rate on a larger secured line of credit.

Daytona Florida Banks with Bad Credit Personal Loans

Before moving forward we must understand bad credit can be defined in many different ways.  Some people feel as if bad credit is anyone with a credit score below 500 that cannot take out  a loan.  This is a very strict definition of bad credit and can often be defined as a very bad credit borrower or an extremely bad credit borrower.  Others feel as if bad credit would be considered anyone below the 650 credit score.  This individual has made very poor financial decisions in the recent past but they still have opportunities to borrow money.

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Note that most banks will not allow individuals with a credit score under $500 to borrow a significant amount of cash.  Most of these individuals use the last resort of a cash advance payday loan to borrow money.  Note the cash advance payday loan lenders often do not allow borrowers to take out more than $1500.  With this loan being due with one’s next paycheck it makes sense that most lenders would not be willing to allow borrowers access to more than $1500 cash.  There are very few bad credit borrowers who make more than $1500 in a pay period.

All of that said, there are many banks and financial institutions in Daytona, Florida that offer financial assistance. The first step is to determine your credit history.  If you have been on time with all of your bills throughout the last several months and years there is a good chance that your credit score may be better than you would have imagined.  Banks like Regions Bank, Wells Fargo, SunTrust, Surety Bank, Gateway Bank of Florida and BB&T all have branches in the Daytona Florida area. Also remember that there are financial institutions spread throughout the state that offer bad credit help individuals who have struggled through the current economic environment.

It may be worth it to drive a half hour or an hour to a bank that is willing to help minorities, single mothers, or those who have recently been laid off or are currently unemployed.  Finding these banks are not as difficult as they once were.  This is true because the economy is not as strong as it was prior to the subprime mortgage or credit crisis. If you’re struggling to find a bank that offers personal loan opportunities I would strongly suggest using the FDIC search tool.  This tool lists all of the financial institutions that are currently insured by the FDIC.  You can search this website for financial institutions based upon their current amount of deposits or the state in which they are located.

Make a mental note that some banks may be located in a particular state but have a presence elsewhere. One example of this is Bank of America.  Bank of America is located in Charlotte, North Carolina but has a presence in many states throughout the Southeast.  In fact, most Florida residents have seen Bank of America locations in all of the major cities such as Miami, Orlando, Tampa, Fort Myers, and Jacksonville.

If you are willing to do a little bit of extra homework you will likely find that some of these locations offer much better customer service than others. It is very similar to shopping at a WalMart location.  We all know that some WalMart locations offer much better customer service than others.  Take the time to find a financial institution that is willing to work very hard for your business.  If you are going to be taking out a bad credit unsecured personal loan in the city of Daytona, Florida there should be banks and financial institutions that are more than willing to work for your business as this will be money in their pocket down the road.

Payday Loan Lenders in Daytona, Florida

If you are simply seeking $500 cash and you feel as if you cannot get a bad credit unsecured personal loan there are payday loan opportunities in the Daytona, Florida area.  I would strongly suggest considering every other option before taking out a cash advance payday loan.  As stated earlier, individuals are going to pay very high fees for borrowing this money.  Unfortunately, some individuals may not have any other options as they have lost access to their bank account, have not paid bills in the last few months, or simply have a very low income.

Below you will find some of the addresses and phone numbers to cash advance payday loan opportunities in the Daytona, Florida area.  If you would like any more information on cash advance payday loans and the problems they could cause please feel free to contact me through the comments below.

Fast Payday Loans 

701 W International Speedway Blvd,

Daytona Beach, FL (386) 238-7300 ‎

Advance America 

1551 N Nova Rd,

Holly Hill, FL (386) 257-0934

Cash Advance 

875 Mason Ave,

Daytona Beach, FL (386) 248-1119

Advance America 

1352 W International Speedway Blvd,

Daytona Beach, FL (386) 255-4660

Always make certain that bills are paid on time and in full as this will help you avoid teetering on the bad credit brink.  If you are willing to create a strong weekly or monthly budget and stick to that budget there is a very good chance that you could end up making your financial life much easier.  This means loans will be available without having to pay very high interest rates. There are plenty of useful financial calculators that are free online.

Take advantage of these calculators before jumping into any type of bad credit loan offer.  If you sit down and crunch the numbers you will find that there are options that are better than others.  It never hurts to step back and sleep on one of these major financial decisions before taking out an unsecured personal loan or a cash advance payday loan in Daytona, Florida.…

Word of Mouth and Relationship Marketing is Part of SEO

Anyone that reads Wojdylo Finance more than twice a week is going to get sick and tired of me talking about relationships being the most important part of social media. Well, I am at it again. It seems every single day someone is speculating about a new Google algorithm update that is going to affect “x” number of websites. If you used word of mouth and relationship marketing you have absolutely nothing to worry about as Google will reward you for getting natural social shares and link backs. This is one of the most important aspects of SEO in 2013 and beyond.

Word of Mouth and Relationship Marketing

Word of mouth marketing is one of the most powerful business tools in the world. We will use a webmaster as an example. If you provide amazing content that helps individuals solve problems they will thank you tenfold. They may not give you any business directly but they will likely share an article or piece of content via social media. Whether that is LinkedIn, Facebook, Google+ or Twitter doesn’t matter. It is more eyeballs that will see you displaying an area of expertise.

If you continue to provide that individual with amazing resources or services they may pick up the phone and call a friend. In this conversation there is a good chance they will mention how “x” website has been so helpful. The friend checks out the website and is immediately impressed. That person decides to tell their group of small business owners at the weekly town meeting. It goes on from there. You get the picture.

If you are unwilling to start that first relationship this type of marketing is impossible. When I started on Google+ my goal was to respond to every person that mentioned my name. Even if it was a simple +1 I wanted to let that person know that I read their comment and I appreciate the interaction. Even with over 11,000 and 500 notifications I still do that to this day. Here is why:

The John Locke Marketing Model

I am a huge fan of John Locke. Not the philosopher. The author of the Donovan Creed series. I am such a fan that I have introduced over 10 people to the series. In fact, go download Wish List right now and start reading. OK, my word of mouth marketing is done. Back to where I was. John Locke came out with an eBook “How I Sold 1 Million eBooks in 5 Months”. As soon as this eBook became available I made the purchase.

At he beginning of his “how to” it was explained that he was selling about 100 books a month on Amazon when he first started. He knew he was a good writer but he needed to change his marketing campaign. He used social media to reach out to his audience. Not only did he reach out but he made certain to respond to every single individual. He does this still today even though he sells millions of eBooks.

If you are willing to build relationships one person at a time you will have a better marketing campaign than you could ever pay for. Realize this to be the case before trying to get 10,000 followers on Twitter or Google+. This is especially true when it comes to Facebook “Likes”. Build friendships one at a time and these individuals will naturally tell their friends about your amazing products or services.

Conclusion

SEO has changed drastically over the last three years. Penguin and Panda opened the eyes of many. If you incorporate word of mouth and relationship marketing into your SEO you will find that not only is your optimization better but you will get more out of life. I have lived it for the past 14 months and I have never been happier. I just wish I had done more relationship marketing in my early Internet career. Get out there and build one relationship at a time.…

Write and Share Articles Where Readers Can Find You

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

So often I hear bloggers and webmasters complaining that no one reads their content. I ask them their strategy and it often sounds like this. “I write a blog post about something going on in my industry. I post it to my personal or business website then I Tweet it, share it on Facebook and every once in awhile share it on Google+.” After asking how many readers they received it is almost always “just a few.” The definition of insanity is doing the same thing repeatedly and expecting different results. Why do you think your latest blog post is going to blow up and get hundreds of readers if none of the previous posts saw an increase in engagement or readership. Lets fix it!

A Jesse Wojdylo History Lesson

When I first started by blogging/Internet marketing career back in 2008 I did as many people do. I signed up for a free WordPress blog and a free Blogspot (Blogger now) blog. At the time you had to install widgets to check your stats. I can clearly remember typing my opinion on sports and finance and being ecstatic about getting 10 new viewers. Looking back on this, I am quite certain these were bots and not people actually reading my content. Early on, I read as many “pro” blogging related articles as I could find. Some were great and some were terrible.

One of the first blog posts I read was about going to where everyone else is when it comes to Internet consumption. Remember this was pre Twitter being popular. We were still at the beginning of the Facebook marketing cycle. Reddit was a ghost town and Google+ was not even in existence. Heck, Google Buzz wasn’t even built yet. The popular place to find readers was article marketing websites like eZine Articles and Amazines. If you were blogging at the time you know exactly what I am talking about.

Other popular websites were Delicious, StumbleUpon and Propeller. As you read this post in 2013 you probably have not looked at Delicious or Propeller in years, if ever. That said, these were the websites that people when consuming content. Instead of sharing to Facebook, Twitter and Google+ you would share to these social bookmarking websites. Unfortunately, I did not realize this to be social media 1.0. I created zero relationships and I just spammed the system.

I would write an article and share it to a dozen different social bookmarking sites. There were even tools that allowed you to do it in one click. You could find other blog posts explaining how to rank #1 in Google organic search by simply submitting to 10 or so social bookmarking sites. These were all link backs, right? Well, yes, but lets say this scheme did not work for very long. I learned quickly and realized that creating meaningful relationships with readers is much more important than submitting to all these social bookmarking sites. So, here we are today, in April 2013.

Finding Your Tribe and Potential Readers

As social media gains in popularity it is not difficult to find people that are interested in the same subjects that interest you. In fact, it is hard not to find these people. If you are active on Google+, Twitter, Facebook or LinkedIn people of similar interests are naturally going to find you. If you were sitting in a corner of the Internet with your own blog and you were not reaching out to readers in creative ways it would be very difficult to increase readership. It might happen over several months or a few years but that process can be expedited by actively looking for your tribe or potential readers.

I would never suggest spending eight hours a day scouring the Internet for potential readers. I would suggest testing the waters on different social media websites. Please understand that there is not one social media website that is everything to everybody. If you are a decorator you will benefit from Pinterest but likely not Active Rain. If you are a photographer you will benefit from Google+ and Facebook but maybe not so much Twitter. I think you get the idea. Figure out where your tribe is hanging out.

It should not take you long to see if you “fit in” to a community. I fit in very well with Google+ as I write about social media, SEO and tech related products. I have an Android, I bash Facebook and I am anti Apple. I think you can quickly see why Google+ is my home away from home. This does not mean it is for everyone. You may have 2000 friends on Facebook and 15,000 fans on your business page. Use that social medium to reach out to your audience.

Write Articles for Your Following

Now that we have established there are plenty of places readers it is time to start generating some content. But what do I write, Jesse? I am glad you asked. I you have more than five followers on Twitter or Google+ you already have an audience. They are following you for a reason. Ask them what they want to read. Most social media users will be more than happy to explain their interests. This is especially true on Google+. By asking them what they want to read you will find that they have a vested interest in reading your content once it has been produced. You just got a new reader who will likely share your content.

This is a concept that I have been implementing for well over a year and it has helped me build some amazing relationships. I have naturally built a following of over 10,000 on Google+. I have never been a on a suggested user list and, for the most part, I have not been in a bunch of shared circles. This means that people are finding me because of my content. I assure you, with a little bit of effort, you can find a social network that will help you find readers that are interested in your articles, videos or pictures.…

How the New Google +1 Changes Exposure and Time to Post

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

There are countless articles related to how a piece of content goes viral on social media. It is almost always the case that viral content starts quickly. Very few viral posts, videos or pictures start slow with little interaction over the first few hours. The Reddit algorithm is built with timeliness as a major component. The more upvotes in the first 15 minutes the more likely that post will reach the front page of a specific subreddit. For those unfamiliar, just know that quick interaction pushes a post to the brink of virality. Once it cross that point it can get thousands of shares and hundreds of thousands of pageviews. Exposure was often determine by the time of the post. That is not necessarily true with the new Google +1.

Why Timeliness is Not As Important on Google+

Prior to the new Google +1 recommendation feature timeliness was of the upmost importance on Google Plus. The level of engagement over the first few hours of a post would often determine the readership of said post. When looking at hundreds of Google Ripples it is quite noticeable that an influencer sharing a Google Plus post within the first few hours of being published increased the likelihood of virality. There are many factors that can be discussed at another time. All you need to know is that after those first few hours posts would hit a tipping point and start to slow down in terms of readership.

The new Google +1 has changed that. Over the course of the last five days I have noticed many old posts resurfacing. There is a reason. The +1 recommendation means anytime someone notices a valuable post and gives it a +1 recommendation it could be shared in front of their audience. This is huge! Instead of hoping an influencer sees it within the first few hours it is now truly beneficial for anyone to see it at any time. If a Google Plus user that has 4000 followers sees an old post of mine from three days ago and hits the +1 they have resurfaced that content for their 4000 followers to see.

It is very important to understand that not all 4000 followers are going to see this post. In fact, the number is probably less than 2% but it still allows that content to be seen. The most amazing part of the new Google +1 is the fact that it is algorithm based. I am not going to see a +1 from someone I follow that is related to Maine kite meetups. I don’t live in Maine and I have no interest in kites or kite meetups. Someone with those interests would be more likely to see that +1 recommendation. Google is pretty good with that who algorithm thing. You might have used it. It is called Google search.

What the New Google +1 Means For You

Last week I published a an article explaining why a Google +1 from an influencer is so valuable after this update. After hours of research and discovery I have found that a +1 from anyone can increase exposure. Even if a user is brand new to Google Plus and only has 40 followers there is still potential for new users to find content. The spider web effect is enormous. Today I noticed that a Google Plus post received close to 8500 +1s in less than 16 hours. This was something that was almost unheard of prior to the new +1 recommendation.

My advice is to create amazing content. Nothing has changed when it comes to great content. They may receive more +1s and garner five times as many shares but it always takes great content. When I first started my Internet adventure I Google searched “how to hit the front page of Reddit”. The first five results were very similar. They took searchers to a page that echoed the same sentiment – write good shit. If you can come up with amazing content you are going to be found. Keep plugging away. Google rewards those that work hard and produce the best quality. The new Google +1 will reward these individuals even more.…