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We have heard over and over that Google Plus is a ghost town. Major media publications point out that your friends and family members are not on Google Plus. There is no reason to be there. Blah. Blah. Blah. Well, I am here to prove that to be false, but from a different angle. Even if Google Plus only had 25,000 members it is still integrated into Google organic search and Google Local/Google Maps search. This means that all of those billions of searches happen to see Google plus posts and business pages. I don’t know about you but I would not consider Google Maps nor Google Search a ghost town.
Friday Nights on Google Plus
Over the last few days I have been ramping up my content creation as I have been in the creative sandbox. As I was sitting at a Friday night sporting event I could not stop the notifications on my Android Nexus 4. Those notifications were not from Twitter and they sure were not from Facebook. My Google Plus notification box would jump to five every single time I refreshed. This is not something that is new to me. Even on weekends and Friday nights I am seeing high levels of engagement.
Do not get me wrong, you cannot get this engagement if you don’t try. I have repeatedly said that Google Plus takes effort; lots of effort. Many businesses and individuals do not necessarily have time for this type of social media engagement. Those that do cannot keep up the business is doing so well. Vic Gundotra has stated many times that businesses are seeing as much as a 50% increase in click through rate (CTR) when they are using Google Plus as a measure for Internet Marketing.
This is not a surprise to me at all. After seeing many Google Plus posts rank in search it stands to reason that businesses with authority are seeing an improved click through rate (CTR). If you are not aware, CTR helps make money. A lot of money. Can you imagine your website or business seeing 50% more clicks than it does right now? I would imagine that might put a smile on your face. Businesses aside, there is still plenty of interaction and engagement on Google Plus.
Building Authority Brings Followers
As stated earlier, Google Plus takes effort. If you join Google Plus on a Wednesday and immediately post, “Whats up Google+?” and walk away you are not going to see high levels of engagement. If you actively seek out others with interest similar to yours that level of engagement increases drastically. If you are having trouble finding people with similar interest there is this awesome thing called a search bar. Use it. I would like to think Google has that search thing down pat.
Also, communities were created to bring like minded individuals together. If you have an interest in disc golf I can assure you there are other people active on Google Plus have an interest in disc golf. The greatest thing about the community of disc golfers is that they are using a Google product that ranks very well in Google search. This means as more and more people search for disc golf related keywords there is a good chance they will find…you!
If you are willing to put forth just a little bit of effort you will find that Google Plus is nothing close to a ghost town. As I mentioned earlier, it is often hard for me to keep up with the notifications. I have turned all the notifications off for my communities and specific circles because there is just too much activity. I know this is not the case for everyone but if you are willing to put forth the effort it can be for you.
If you are struggling to understand Google Plus or any social media network please feel free to reach out to me. I offer some help options at this resource – SEO and Social Media Help. If nothing else, reach out to me on Google Plus as we likely have something in common!…