Why Travel is So Very Important for Creativity

At this point my constant readers know that creativity is necessary when it comes to any type of marketing. This is especially true with Internet Marketing. Most of the ideas content creators….well, create, have been tried and tried again. Only the most creative will do something that is truly unique and viral. One way that I like to get the creative juices flowing is to put myself in an unusual environment. When my eyes see a different surrounding it’s as if the brain starts to jump all over the map.

Creativity Takes Effort

I am not a scientist. In fact, I made a C+ in Chemistry 101 at NC State. Yes, I will emphasize the plus because that helped to keep my GPA over 3.0. That is another story for another time. Not being a scientist makes it difficult to understand how this “thing” inside my skull works. The only research I have is experience. I do not have a ton of it but I have enough to get by. In the last five years of creating internet content I can say that my best ideas have come while out of my comfort zone.

One of the most enjoyable parts of travel is getting to see the difficult culture(s) in towns and cities. I am currently in Tampa, Florida for the first time in my life. The professional hockey team here is the Tampa Bay Lightning. After being in this location for only 48 hours I completely understand why they were coined the lightning. There have been about four storms in two days. The lightning is simply amazing. I would have never had this knowledge had I not decided to travel for the July 4th holiday.

I also enjoy seeing the layout of cities and towns. Dale Mabry Highway is the main thoroughfare through south Tampa. I am a sucker for history so I did the research on Dale Mabry. He was from Tallahassee but has military connections to Tampa hence the reason for the highway being named after him. Once again, this is something I would have never known had I not visited my brother in Tampa.

Different Perspectives Create Amazing Ideas

Over the next few days I will be spending time with my older brother and older sister. We will also have the joy of keeping up with the hyper active little one that was created by said sister. All of these individuals are very bright and great at their jobs. Even the young ‘in. He is amazing at being a five year old. Quite the professional. We all work in very different industries. This allows us to bounce ideas off each other that will be unique to our line of work. This is invaluable!

Where else can I get a high ranking government official, a doctor of pharmacy and an internet marketer in one room to just talk? We all grew up in the same household so we have some similarities but we have had much different adult lives. This is something I notice every time I get together with my family. I tend to just soak it all in but this time I might jot down some notes on my Google Keep app on the Nexus 4.

We will be traveling to Kennedy Space Center, Busch Gardens and Adventure Island with the little rascal. I am certain my eyes will be taking in some very unusual sights during this fiasco. As a creative mind, this is gold Jerry. I cannot even begin to tell you how many article or video ideas I will create from a two hour experience eating lunch at Busch Gardens. Stay tuned to The Wojdylo Show to hear all about this.

If you are stuck or having trouble coming up with ideas for your business or website, take a trip! Travel is always good for the mind and soul. You will see things from a different perspective which will give you plenty of content. This can be used when you return home or during some down time when it is raining during the vacation (like now!).…

How to Grow a New Google Plus Community Quickly

We have all been there. We create a Google Plus community that is fun and interesting but after the first few invites transform into community members the growth stops. We know a handful of people that will join a community just because they are close friends, but how does the community continue to grow outside of a direct network? There are a few factors that come into play and I am going to do my best to help you grow your Google Plus community to an amazing online forum that generates great content every single day.

Promote Google Plus Communities During Special Events

Over the course of the last four years I have grasped a firm knowledge that many things internet related are based on time. There will be hundreds of thousands of searches for laptops over the next month because the kids are going back to school. In the month of October everyone and their sister will be searching for unique halloween costume ideas for themselves or their children. As we get closer to the Christmas holiday searchers will look for store hours during the Thanksgiving, Christmas Eve, Christmas Day and New Years. There are events that create high levels of traffic every day of the year. Find events that are related to your community.

If you run an Android community it would behoove you to share it whenever a new Android update is available. It seems like every week a new Android smartphone is released. Share the community to your following and mention some of the new smartphones on the market. When Samsung or AT&T announce earnings share the community and ask a following if they would be interested in talking about which carrier will come out on top or which manufacturer makes the best smartphone. There are tons of opportunities to share a community when it comes to time sensitive events.

Build Communities Around Your Community

Thank about communities related to communities. If you have a TV or Movies community you may want to stay up to date on the latest gadgets. I created the Chromecast community a few minutes after the product was released and the community gained over 500 members in a 48 hour timeframe. This was a very hot product at launch and everyone wanted to know where they could get it. There was also plenty of discussion related to setting it up and how to get the three free months of Netflix. I would have never guessed that the community would grow so fast.

Ultimately, I do not have a huge interest in the Chromecast but I have an interest in anything Google is doing with a TV. I also own a Movies community and a TV community. When a major movie comes out or a brand new TV show premieres there is a good chance I will share one of those communities to my large Chromecast community. If you own multiple communities it never hurts to cross promote. In fact, I would urge you to do so if it makes sense. I will not promote my Amanda Bynes community in the Chromecast community as that doesn’t make sense. That said, when college football season starts I may cross promote as some Chromecast users may wonder if they get ESPN or CBS Sports with the Chromecast.

Promote, Promote and Promote Some More

In marketing, psychology is almost everything. If you only share your community one time you are missing out on a huge audience. Most people are not sitting on Google Plus all day. They only see bits and pieces of the content that is shared. I would never suggest sharing the same community five times a day but it does not hurt to come up with a strategy. Think about the new followers you add. They have never seen this community. Maybe you share the community every 500 followers you add. Maybe it is only every 100 added followers. You must decide based on your community and your following.

If you do not promote your community it is not going to grow. Over the course of the first 24 hours of my Chromecast community I shared it four times. Every time a major publication wrote an article I shared the community. Now that the community is running itself and growing so quickly I will only share it once every few days. If there is another major announcement you can guarantee I am going to plug it again. If you are strategic with the way you promote you can add a couple new community members with every public share. Get to it!…

How to Moderate a Large Google Plus Community

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Google Plus communities can be a tough animal to handle. Some communities have over 100,000 members and there are hundreds of posts submitted by the hour. Spam controls have gotten much better but it is still a full time job to keep a large community running smoothly. If you have several large Google Plus communities you can forget having a life. There are ways to combat the work load and make things easier on yourself and the community members. Here is what I have figured out over the last several months.

Communities Are a Group of People

I know this is not rocket science but sometimes we have to remember that we are dealing with people. When a Google Plus community gets too big to handle I would strongly suggest reaching out to the more active community members that you respect. If they are great plussers and they have shown that they want to help grow the community I would ask them if they would like to be promoted to moderator. One issue with Google Plus communities right now is that an owner can promote a community member to moderator without even asking. There will be some community members that have too much on their plate and they simply cannot fulfill the duties of a moderator.

That said, there will be several community members that will be more than happy to take over the reins to become a moderator in the community. I would never post a public declaration that you are searching for moderators. If you have been active within your community you already know who the best users are. Reach out to them, ask them if they are willing to help and reward them with a promotion to moderator. This has helped me tremendously with some of my larger communities. With some of my smaller communities I have no issues so I can moderate them myself.

Moderation is a touchy subject so you will want to go over this with your newly promoted Google Plus users. Some Google Plus communities allow self promotion of any kind. I am not fond of this as it seems to water down the content. I am an advocate of community members posting some of their best material. I do not think that someone that joins a community to spam it with links to their 20 different websites is helpful. As a moderator and owner of communities I do not think twice about banning someone that uses this method of posting to Google Plus.

There is Help Available

No matter what niche you are in there are plenty of Google Plus users that are willing to help. In fact, there are communities that have been built around helping other Google Plus users. If you are really struggling with a large community I would suggest going into some of these “help” communities and asking for some tips and tricks. You may find that a very experienced Google Plus user is more than willing to help when it comes to moderation of your community. Heck, there are even some Google employees that have helped me moderate communities for a short period of time.

Do not think you are in this alone. If you grow a large community someone within the community will be willing to step to the plate. Do not hesitate to ask some of the more active members if they can assist with some of the small things. Sometimes it is as easy as someone posting the rules of the community every Monday morning. Although this is not difficult it can become time consuming for someone that has a lot on their plate. How do you handle a large Google Plus community? Here is the link to the Google Plus Community Moderators community.…