Google Plus is the Creative Class of Social Media

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Richard Florida, author of Rise of the Creative Class, points out that well over 60% of Americans will never move more than 50 miles away from the town in which they were raised. These are individuals who are not part of the creative class. They are hesitant to change, they tend to keep the same beliefs they had growing up and they do not strive to seek out different cultures or a different way of life. After reading Matthew Calouri’s Why Facebook is Home article it became apparent to me that Google Plus is the creative class of Social Media and the Internet. Here is why.

Creative Class Individuals Enjoy Change

I think we all have a high school friend or two, maybe an acquaintance, that will stand proud of his or her beliefs that were ingrained in them from birth. Where I grew up, in the small town south, everyone is southern Baptist. Very Southern Baptist. So much so that there is not a single church in the town that is a different denomination of Christianity. There are definitely no other types of religions or beliefs represented. This town is so strong in their Southern Baptist beliefs that when I was in high school the science teachers read the Bible to the class. Yes, the science teachers.

This same small town graduates about 70 people per year from the local high school. Out of the 70 people about four or five go to a college that is more than an hour away. Five years after college maybe one or two of those individuals still live more than 50 miles away from the town. If you were born and raised there, you go back. Fortunately, I was not born there and my parents urged me to get out and see the world. As someone who has opened their eyes to diversity and an understanding that everyone is different I have no desire to go back.

Change is sometimes very hard for people who have been set in their ways since birth. I would imagine that a 35 year old individual from my hometown would have a very hard time living in San Francisco, Austin or even Raleigh-Durham. When voting on the “Gay Marriage” bill in the state of North Carolina that particular county had a 92% vote against gay marriage being legalized. Yes, that means 92 out of 100 are completely against gay marriage. Change is difficult for these individuals.

Google Plus Thrives on Change

Every single week there is a major change on the Google Plus platform. Early adopters can remember going through almost all of these changes. Some of us remember when hangouts were not on air or streaming live to YouTube. We can also remember the day Google Plus brand pages were released. That first major profile change was enormous. When communities was introduced by Vic Gundotra I know it was an exciting day for me. Plussers embrace and enjoy change.

That other place absolutely hates change. That said, it is the small “back home” town. They are not accustomed to something different that may challenge their mindset or the way they interact. Every time Facebook has a minor change the user base goes completely crazy. They like the way things have always been done. Individuals that have always done it the same way and they are standing firm in that belief system are not part of the Creative Class.

Why Facebook Wil Always Be Home

I started out this article by saying that over 60% of people will never leave “home”. I see it every single day in small town south. These individuals have no desire to break up the monotony. They went to elementary school and high school where their mother and father went to school. Their children will go to that same school. They will likely see their grandchildren graduate from that same school. Mom and dad live just up the street and their children will live on the other side of town. This is very comfortable for these individuals.

Facebook was their first social experience online. In fact, Facebook was likely their first experience online altogether. Some of my “back home” acquaintances have no idea what Pinterest is. They would never consider using an alternative social media platform because that is different. That would be like moving across country for a job in a “different” environment. They just cannot do it. That said, it has been proven that the creative class is taking over in the United States. They are individuals creating companies which provide jobs, they are starting movements, they are getting new laws passed and they are the future.

If you are willing to expand your horizons and accept that everyone is unique and special you are probably part of the Creative Class. You accept and love change because it makes you a better person. It is also true that you see the “back home” mentality on Facebook and the creative class growing on Google+.…

There is Only One Person That Determines Your Internet Sucess – You!

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

This is a subject that is near and dear to my heart. I am a firm believer that about 98% of people in the United States have the opportunity to create their own success. There are definitely the select few that have unfortunate situations or circumstances that do not allow them to make decisions on their own. I sympathize with them as I volunteer with them three days a week. That said, most able bodied Americans can do what it takes to create something special. There is only one person that determines your (Internet) success and that is you!

Success is Cultivated by Making Good Decisions

Every day I wake up I have the opportunity to do what I want. If I want my website and my Internet Marketing business to be successful I have a few choices. I can go play golf and have lunch with some buddies and push everything aside. This is something I have done in the past and something I will do in the future. When I do this, I know there will be consequences when it comes to my business. Just the other day I took my “long walk” around 4:00 pm and I checked some of my revenue streams. I was having a terrible day in terms of advertising revenue. I took a minute to reflect on my day. I had put in about two hours worth of work. My revenue stream was reflecting that as I had made less than those two hours I had put in.

Does this mean you need to put in 10 hour days every single day? Well, that is greatly determined by what you would consider success. If your idea of success is to write a 500 page novel a month there is a good chance you are going to have to put in 10 hour days. If your definition of success is to get a WordPress blog up and running you might only have to work a few hours a day. Ultimately, it is up to you!

Look In The Mirror – That Will Fix Your Problems

At the end of the day there is no one to blame but yourself for your successes and failures. In a past life I was a retail manager and I had many employees that would blame everything and everyone but themselves for their poor work performance or tardiness. This is a story that I will never forget.

I had one particular employee who was notorious for coming in about five minutes late and immediately taking a smoke break. I kid you not. She would clock in, then walk outside and take her smoke break. She was so adamant about this that she would clock in, wave to me and say, “Hey, I am taking my 15.” As you can imagine, I was not too fond of this behavior. There was one particular day that this individual came in 15 minutes late and she said, “Hey, can you clock me in?” She was strategically trying to get me to manually clock her in so it didn’t look like she was late. It was time to fix some of her problems right then and there.

I walked out of the office and said, “Follow me to the break room please.” Our break room had a mirror that covered the entire wall behind the refrigerator and sink. She said, “Can you please just clock me in and let me go do my job.” What she really meant is she was going to go take a smoke break. I said, “Please come over to the sink.” She walked over to the sink where I was standing. I asked her why she was late today. She explained that her brother needed a ride to school. I asked her why she was late yesterday and she said that she had to get gas on the way to work and she had to wait in line.

I shook my head. I said, “Do you think that maybe getting ready a little bit earlier would alleviate these problems?” She immediately got and attitude and said, “Mr Wojdylo! It is not my fault.” I looked her dead in the eyes. I said, “Look in the mirror at what is staring back at you. Do you see that female? THAT is the only person that is going to fix your problems.”

Your Life is Your Choice

Unless you accept that you manifest your own destiny things are never going to change. If you want to be successful in anything you do, Internet related or not, you are going to have to make choices. If you are willing to make the correct decisions and sacrifice to get to your goals that is when you will be successful. I will leave you with this video. I would encourage you to take 14 minutes to watch every second. I promise it will be worth your time.…

Google Plus Page Analytics is Finally Here, Sorta

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Late last night Matthew Calouri tipped me off on a very important announcement by the Google Developers Team. I will post the seven minute video below but it you do not have time to watch it I will do a brief overview. The major announcement included Google Plus Page Analytics along with a change in Google Organic Search to show highlights of activity on Google Plus. If you want any type of click through rate (CTR) when it comes to Google search this is huge. No, this is enormous!

Google Plus Page Analytics Announcement

If you have seven minutes to spare please watch this video. The two Google employees explain how the new Google Plus Page Analytics works and how it is set up. If you already have a Google Plus “Page” and you have installed the Sign in with Google button it is really easy. Rather than trying to explain it myself I will let the Googlers do so:

This is very exciting news, but there are still some issues. First of all, this analytical data only tracks users that are signed in with the Sign in with Google. The data tracks how they are using interactive posts. For more on installing the interactive posts Google Plus feature use this link – Sharing Interactive Posts. So, let us get something clear. This is not the Google Analytics like you see when you sign in to analytics.google.com. This will be analytical data to see how Google Plus users interact with your posts that have the correct call to action share buttons.

I think this is a step in the right direction but there is still a lot of work to do. I can honestly say that a significant amount of my traffic from Google Plus comes from users that find me through Google search yet never sign in to Google Plus. I have tested this and I have seen it time and again. Here is a case study. All the visitors that are not signed in with Google are not providing data with the call to action share button. To my knowledge. Please comment below if I am wrong in this statement.

Another issue is the fact that you must be getting this traffic through a brand page or business page. There are no opportunities for personal profile analytics. My personal profile is my brand and I get the most interaction from my 10,000 followers there. If I wanted to start building a “business” page it would take me a very long time to get that type of engagement. Most likely several months or even several years. “Ain’t nobody got time for that!” Ok, I would make time if I saw a true value, not the hardware store, in the Google Insights and Google Plus Page Analytics.

Google Search is Changing Its Look

Along with the announcement of Google Plus Page Analytics there was an announcement that the interactions on these posts will show up in the Knowledge Graph of Google search. It will look something like this:

For a comparison of the current look of search and the future look of search check out this picture. Now, this is huge! As you can see on the comparison, a brand can truly distinguish themselves as a player through their Google Plus account. Even the smallest of brands can beat out the “big boys” if they are getting high levels of engagement on Google Plus. The fact that the front page of search will show latest posts and what is popular with Google+ users will definitely catch the eye of a Google searcher.

Something else that has been brought to my attention is that Google is finally putting profile pictures of brand pages in Google search with Authorship. Prior to May 2013 it was only profile pictures with a face that showed up. There is now evidence that brand page Authorship photos are popping up. Once again, huge! This may very well get the big players to use Google Plus more. If HHGregg or Fry’s Electronics has a brand picture beside Google search results and Best Buy does not some heads are going to roll. I think they will be contacting Mark Traphagen very quickly to find out how to get a picture beside the Google search results.

What to Make of This

We are still very early in the process, just like with Google Plus comments. This type of analytics is very limited because users may still be reluctant to sign in with Google. In time, this will be an amazing tool. Today, it may be very limited. If you have a small business or a brand I would suggest testing the waters ASAP. The coding might be a little difficult to understand but there are plenty of individuals on Google Plus who will be more than willing to help. If you plan on doing some testing let me know as I would love to hear some positives and negatives when it comes to Google Plus page analytics.…

Should Companies Install the Rel = Publisher Google Authorship Tag [Opinion]

Are you using the Rel=Publisher tag on your site? - 100 Million Cameras

Google Searches

 

The Rel=Author and Rel=Publisher tags have been a very hot topic of debate over the last several months. If you are unfamiliar with these terms just know that when a Google Plus profile properly installs the correct tag a photo can show up beside their search results. As of July 24th, 2013 we are only seeing profile photos showing up in search consistently but more and more Business Page profiles are starting to be released into the wild. When it rolls out completely Google will likely make a major announcement. This is a cause for concern as some business do not know whether they should install the Rel=Author tag for individual authors or the Rel=Publisher tag for the overall business. Let us jump into the details.

Rel=Author Increases CTR

If you have searched on Google in the last few months you have probably noticed there are some search results with photos beside the URL as shown belo. When searching through a text based page a photo of a face jumps out at the user. I have not completed any studies but I have noticed that my CTR has increased for lower level page 1 results. In the past I was lucky to get a 5% click through on a #8 or #9 result. With a photo beside the search result that click through can increase to as high as 25% or 30%. The results will vary.

Knowing that a picture within search is valuable most business want that logo beside every single search result. Unfortunately, this is not available yet. I would imagine that Google will roll this out over the coming months but what about right now? Some business have done a work around by installing the Rel=Author tag for individual Google Plus profiles just to get the picture to show up in search. When trying to understand the technical of installing the Rel=Author and Rel=Publisher tags please feel free to contact Mark Traphagen or join his Google Authorship and Author Rank community.

My Opinion

Patience can be very difficult when money is involved. Businesses are created to make money. If a competitor is showing up in search with pictures beside the results there is a good chance users are going to click the result with the picture. Until Google releases Authorship photos for businesses I would think they are not going to punish those that have installed the Rel=Author tag for individual Google Plus profiles. Before jumping on the bandwagon and installing a Rel=Author tag for all of your products or different web pages I would first ask a second and third opinion.

It is important to note that a Rel=Publisher tag can be used along with a Rel=Author tag. From my experience, the Rel=Author tag will allow a profile picture to show up in search even when both tags have been installed on a particle webpage. Once again, get a second opinion before going through the tedious work of installing these tags on all of your websites.

Right now there is not a set in stone answer. I wish there was, but there is not. If you absolutely want a photo to show up in search install the Rel=Author tag and wait for further notice. In the main header of the website I would install the Rel=Publisher tag just to help build authority when and if Author Rank is released. I would like to have a much more definite opinion right now but I am going to remain patient until Google tells us more. If you have a business with multiple services it is probably best to have one Google+ Page. Keep up with multiple pages and multiple Rel=Publisher tags would be a job in and of itself.…