Google Plus Comments Will Change Social Media Forever

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Wow! I am in shock at what I am seeing on Google Plus and across the web. For over a year now I have been toying with the idea of how to utilize Google Plus comments when they are available across the web. It looks like it is almost time to take action. Today Yonotan Zunger announced Google+ comments for Blogger. For anyone that may not know, Blogger is owned by Google so it makes sense that it would go out to this product before WordPress, Drupal or any other type of blogging software. I firmly believe we are going to start seeing WordPress plugins very soon. I also believe Google Plus comments will change social media forever and there are a few reasons.

Google Plus Comments Will Help Google Better Understand You

Over the last five years we have seen Twitter comments and Facebook comments installed on most major websites. Unfortunately, these two social media entities are not our search engine of choice. They are social networks that help us correspond with others but we do not use them to find a place to eat or a hotel in which to stay. Most people use Google for that. Google Plus is the social layer that the search giant is implementing and today they took another big step in making our lives easier.

Google Plus comments across the web will allow us to sign in with our Google Plus accounts to comment on a website. This will help Google tailor search to better fit your needs. If you travel to Kauai, Hawaii on a yearly basis there is a good chance you read a blog or website that produces content related to the area. If you comment on several different snorkeling articles Google will better understand that you might go snorkeling when you get to Hawaii next year.

Let me make something very clear. You can make all of this information 100% private and disable personalized search if this is not for you. There are some people that feel insecure about Google digesting their information and making suggestions. If you want privacy it is built in to Google Plus. You can easily turn off Search Plus Your World when using the Google search engine. You can also post comments privately so only a certain group of individuals can see those comments on a specific website.

Relationships Will Continue to Strengthen

In a time when I doubt the depth of Internet relationships this could change things up. I am not a huge advocate of building relationships solely online but I will admit that some of my best friends were met through Google Plus or Twitter. By meeting someone on a website that is related to a specific subject you have something unique in common.

I am a huge lacrosse fan. I have learned more about the sport of lacrosse in the last three months than I have in the last 10 years. If I am constantly commenting and replying to comments on specific lacrosse websites I am building a unique relationship with these individuals. If they live in my area I might meet them at the ACC tournament or the NCAA tournament in the next few weeks.

Social media is about being social. Building relationships with infleuntial people that have a similar interest is exactly what social media is about. It is not about setting up an automated link sharing system. It is not about getting as many followers as possible. It is centered on building strong relationships over time. With Google Plus comments across the web we can take those relationships to a brand new level.

Your Google Plus Following Matters Even More

I just made a comment on a thread that went something like this, “Forget shared circles and forget the new Suggested User list. The new Google+ comments is going to explode a following.” If you can combine your area of expertise with multiple websites across the web you are going to see your following naturally grow without even realizing it. This is enormous for anyone that wants to build an online presence. It is no longer the case that you can only produce content for an individual website or blog.

If you are commenting on other websites that are of similar interest you are going to find people that not only follow you but share your content across their social networks. Before you know it you will have 10,000 Google Plus followers that cannot get enough of your content. This is so very exciting. With that said, get out there and start testing out the comments and building new relationships across the web.…

How to Use Related Hashtags to Build a Google Plus Following

If you are interested in Google+, Twitter or social media in general please check out all of my related articles here: Wojdylo Social Media.

Over the course of the last 36 hours I have seen engagement levels skyrocket after the release of Google Plus 2.0. In fact, it is all I can do to keep my notifications below ten and I check them constantly. Building a powerful network on Google Plus is very important to reap the benefits of the new features. I have seen that engagement matters to go full stream with a picture across multiple columns. I also know the SEO and search value of increased engagement. With that in mind, it would be smart to use related hashtags (another new feature) to build a following and increase engagement. Here is how.

Related Hashtags on Google Plus

When Vic Gundotra announced related hashtags at Google I/O 2013 I was in shock. This was a complete curveball to me. I would have never guessed that hashtags were even a concern for Google Plus. Remember that Google owns Google Plus so they see what people are searching through organic search. It is obviously the case that people are searching something like “what hashtag do I use for the NBA playoffs” or “what hashtag is correct for the Grammys”? If you have used Twitter for more than 15 seconds you know that everyone uses whatever hashtag they desire and it is hard to categorize all of this information.

Google is one step ahead of Twitter. The individual that created the hashtag for Twitter, Chris Messina, now works at Google Plus and I can assure you they are working diligently to index and rank these hashtags in Google Plus search (already happening) and, more importantly, Google organic search. The premise of related hashtags is that Google will use the content of a Google Plus post to suggest hashtags that are of a certain category. This means there is no variability as it will help new and experienced users create a topic or subject related to their post. It is like a tag cloud but one hundred times better. Let me give you an example.

If I am watching the 2013 Grammys I may think the hashtag is #grammys while others may use #2013grammys, #awards or #CBSGrammys. We all know that brands love to “brand” a hashtag with their name. We see #NBCGolf, #CBSNFL and #ESPNNBA all the time. I am a sports guy so this is what I notice. Brands in all industries are trying to get their name in the hashtag just for free advertising. This makes it very difficult for the common social media user to scour the best content. Some of the best Twitter users may use a unique hashtag or no hashtags at all. Google solved this problem.

Google Plus Related Hashtags Help You Meet People

Most of us can agree that Google Plus is about meeting new people that have similar interests. What better way to do this than related hashtags. Below is an image that shows you what it looks like. On the upper right of any Google Plus post of significant content you will see one hashtag but you can click the down arrow to see a few more. After clicking the hashtag of the Google Plus post the card will flip over and it will give you a different Google Plus post related to that topic. Notice there are arrows in the top column. This allows you to see up to five total posts related to this topic.

Once you have consumed all five Google Plus posts it will give you a list of suggested hasthags at the end as shown in the picture in the previous section. Having the ability to “explore related hashtags” is amazing. This will allow you to find those active Google Plus users that have a similar interest. I have already met several people that are interested in Audi cars. I know that communities is a great feature but users do not post all of their content in communities. In fact, I would say that over 80% of my following found me through public posts that were not in a community.

I hope that more people start to use the related hashtags as it will allow me to build amazing relationships with those of similar interests. This is still a very new product so it is going to take time to polish over the next few months. I have seen no flaws but there have been some Google Plus posts that have no hashtags. While this product is polished I would suggest using your own hashtags and seeing what Google “recommends” by flipping the card over and scrolling the the right.

Have you used Related Hashtags on Google Plus? Do you feel as if this will help you build a following and engagement?…